Transaction in Own Shares

Sports Direct International Plc
15 October 2007



                        Sports Direct International plc

                           Transaction in Own Shares


Sports Direct International Plc ("Sports Direct") today acquired, through
Kaupthing Singer & Friedlander Capital Markets Ltd, 1,075,000 of its ordinary
shares at an average price of 144.78 pence per ordinary share. The ordinary
shares purchased today will be held for cancellation.

The total number of ordinary shares in issue, following the above purchase and
cancellation, (excluding shares held as treasury shares) is 632,562,632.


For further information, please contact:

Michael Oliver                                 [phone]
Company Secretary




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