Launch of UK Games Website
Future Network PLC
14 February 2000
FUTURE TO LAUNCH UK GAMES WEBSITE
Games magazine market leaders extend global
Internet brand into the UK
Future Network plc (LSE: FNET), the specialist consumer magazine and
website publisher, today announces that it is to launch
DailyRadar.co.uk, a major video and computer games website for the
UK market. The site will be based on Future's highly successful US
site of the same name (www.dailyradar.com) and is planned to go live
in early April.
DailyRadar will be a leading site for information-hungry UK gamers:
it will provide daily news, reviews, tips and features on all
aspects of the video games and home entertainment market through its
four channels: PC Game Radar, Sega Radar, Nintendo Radar and
PlayStation Radar. The site will also offer consumers
e-commerce opportunities, online gaming and a comprehensive tips
database.
The site is headed by Robert Price, Future's Group Publisher for
computer and video games and it will have a dedicated online
editorial team responsible for daily content on the site.
Additional content will also be sourced from the US site and from
Future's existing UK games magazine websites, which will also carry
links to the DailyRadar site. With the traffic generated by
existing sites, DailyRadar will launch with a base of at least
234,000 unique visitors and over two million ad impressions per
month on which to build.
Future launched the US version of DailyRadar in September 1999.
Since then it has become one of the most visited video games sites
in the country, with 7.9 million page views and over 830,000 unique
visitors per month. In addition to advertising and sponsorship
revenues, the site is generating e-commerce revenues for Future
through its partnership with US games retailer Babbages, etc.
Commenting on the launch of DailyRadar in the UK, Greg Ingham, Chief
Executive of Future said:
'Our success in the US with Daily Radar demonstrates the value
online gamers attach to quality information and content. By
augmenting this content for UK audiences we have a great opportunity
to replicate this success. Our strategy, as with our key magazine
brands, is that the UK launch will be followed by other localised
versions of Daily Radar elsewhere in Europe this year.'
Future was also pleased to note that the UK's on-line activities and
websites recorded 1.3 million unique users in December 1999 making
them amongst the most visited sites in the UK, according to the New
Media Age survey of 'Top Sites' published in January 2000.
For further information:
Greg Ingham, Chief executive Tel: 01225 442244
Future Network
Robert Price, Group Publisher Tel: 01225 442244
Future Publishing
James Longfield Tel: 0171 357 9477
Hogarth Partnership
Harriet Keen Pager: 07641 128928
Hogarth Partnership
Background on The Future Network
The Future Network was founded in the UK in 1985. Today Future
publishes 120 magazines worldwide and has extensive online
activities generating over 68 million ad impressions per month. It
is the world's fastest growing major publisher; is the leading
publisher of video games and home computing magazines in the UK,
France, Italy and the US; and, ranks as the fourth largest magazine
publisher in the UK. Future employs over 1,500 people in offices in
Bath, London, San Francisco, New York, Paris, Milan, Munich and
Rotterdam. Future was floated on the London Stock Exchange in June
1999 and has a current market capitalisation of over £1 billion.
Future's internet activities serve the PC, Mac, Games, Music and
Football communities in the US and the UK with fast-growing sites
like maximumpc.com, maximumpc.co.uk, macdaily.com, dailyradar.com,
intermusic.com, and ufn.co.uk. Future's websites and web networks
provide rich, community- and information-based services to people in
these and related markets worldwide.