Sponsorship agreement signed with HyperX

RNS Number : 1341N

Guild Esports PLC

28 January 2021

 

Press release

28 January 2021

Guild Esports PLC

("Guild Esports" or "the Company" or "Guild")

Two-year sponsorship agreement signed with HyperX

Guild Esports, a UK-based owner and developer of esports teams (LSE: GILD), is pleased to announce the signing of the Company's second sponsorship deal since its London stock market debut on 2 October 2020. 

The new agreement is with HyperX, a leading gaming peripherals brand of Kingston Technology Company Inc, the world's largest independent manufacturer of memory products, based in Fountain Valley, California.

The contract value, which is confidential, is in line with the Company's expectations at the time of IPO.  Guild will receive 75% of the consideration in equal amounts over two years in cash. The balance of the 25% contract value will be satisfied in kind with gaming hardware for Guild's pro-players, content creators and academy students and to fit out the Company's headquarters in London.

HyperX is the exclusive peripherals sponsor and will promote its brand and products through placement in Guild's streaming of gameplay provided by Guild pros and content-creators, as well as content, tournaments and other marketing initiatives. 

Carleton Curtis, Executive Chairman of Guild, said: "We are delighted to partner with HyperX. Their brand is indispensable to gamers and we look forward to helping them address the rapidly growing audience for esports worldwide. Thanks to the growing interest in esports from leading advertisers and major brands, our pipeline of potential new business continues to expand, and we look forward to announcing more deals in due course." 

Paul Leaman, vice president at H yperX EMEA, said: "HyperX has supported esports for over a decade, from grassroots to pro players and major tournaments, ensuring our quality gaming gear from headsets, keyboard and mice enable gamers to reach their full potential. We are very excited to welcome Guild to the HyperX family and look forward to supporting their teams on the way to victory."  

For further information please contact:

Guild Esports
Carleton Curtis Executive Chairman Kal Hourd Chief Executive Neil Thapar Investor Relations	via Tancredi [phone] [phone]
Tennyson Securities
Corporate Broker Peter Krens	[phone]
Zeus Capital
Corporate Broker John Goold Benjamin Robertson	[phone]
Tancredi Intelligent Communication Media Relations
Salamander Davoudi [e-mail] Emma Valgimigli [e-mail] Helen Humphrey [e-mail]	[phone] [phone] [phone]
HyperX EMEA Media Relations
Shane Herrington [e-mail]	[phone]

About Guild Esports:

Guild Esports PLC is a global fan-focussed team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and is co-owned by David Beckham. The company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange.

About HyperX:  

HyperX is the gaming division of Kingston Technology Company Inc, the world's largest independent memory manufacturer. HyperX's mission for almost 20 years has been to develop gaming products for all types of gamers. Originally creating only high-speed memory and solid-state drives, HyperX has expanded its offering to include headsets, keyboards, mice, microphones, charging accessories, USB flash drives, and mouse pads. The award-winning HyperX brand is known for consistently designing products that deliver superior comfort, aesthetics, performance, and reliability. It is this reputation that has made HyperX the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide by consistently meeting the most stringent product specifications with best-in-class components. HyperX has shipped over 75 million memory modules, 15 million gaming headsets, two million keyboards and one million mice worldwide.

 

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