Immotion launches 'Let's Explore Oceans'

RNS Number : 6881A

Immotion Group PLC

01 October 2020

 

Immotion Group plc

("Immotion Group", the "Company")

Immotion launches 'Let's Explore Oceans' - its 'in-home' immersive offering

Immotion Group, the UK-based immersive entertainment group is pleased to announce the launch of its brand new 'in-home' product, the 'Let's Explore Oceans' Mega Pack. The new offering comes as a complete boxed solution, including VR Goggles, carry case, holographic cube, hardback colour fact book, plus ten VR movies and four Augmented Reality (AR) experiences.

Retailing at £59.99, $59.99 and €59.99 the boxed product will be available both online at letsexplore.com where it will include free UK next day delivery, and through selected partner locations.

Utilising already-filmed VR experiences the Company has been able to use assets previously used exclusively for its motion platform partner locations in this new 'in-home' offering. VR experiences such as Swimming with Humpbacks, Shark Dive and Mermaid's Quest can now be viewed in the comfort of people's homes. Whilst the user will not experience the full motion platform effects and pre-show theatre available at our partner locations, they will, especially during the current limited access restrictions, be able to enjoy a truly immersive ocean experience at home.

Additional  experiences have been added including the brand new 'Oceanscape' offering; an underwater adventure where the user can immerse themselves in the depths of the ocean, as if they were actually there. The interactive button on the VR goggles allows the user to take photos of their adventure which are automatically saved to the smartphone photo album.

Everything is driven from the new 'Let's Explore' holographic cube allowing users to simply gaze at the cube to trigger different experiences and movies.

Once users have bought the mega pack they will in the future be able to purchase additional ocean experiences, and potentially new packs without the need to repurchase either a new headset or cube, they will simply download additional offerings from the Apple, or Android stores.

Heading up this exciting initiative and joining Immotion on a full-time basis is Ian Hetherington. Ian has had an illustrious career in the home entertainment world, most notably as one of the pioneers of the home gaming market where he created games such as 'Wipeout' and 'Lemmings' before joining Sony to help develop their PlayStation offering where he held the role of European CEO.

Martin Higginson, Group CEO - Immotion said: "We are thrilled to be launching this exciting product, and for Ian to be joining the team on a full-time basis. For too long home users have not been able to experience VR in a full- connected manner. They've been able to buy headset, but no content. We have in the 'Let's Explore' offering finally joined the dots allowing users a relatively low-cost entry point to the wonderful world of immersive entertainment. Our 'Let's Explore Oceans' mega pack allows users to explore the oceans in a fun and informative way. The holographic cube is fun and has an innovative menu system that will, I am sure, engage and thrill users as they explore new worlds, and experiences".

Ian Hetherington said: "I am pleased to be joining the team at Immotion and heading up the Let's Explore offering on a full-time basis. We have developed a truly amazing product that allows users the ability to completely immerse themselves in a world of entertainment and education. In  'Let's Explore Oceans' we give the users the opportunity to Swim with Humpback whales, Dive with Sharks, learn about pollution, as well as explore, take photos and understand more about our incredible oceans and the creatures that live in them."

"We have utilised existing assets as well as creating some new ones to deliver a truly breath-taking product at an affordable price. The ability to offer this product through selected partner locations, as well as online, squares the circle in terms of a complete offering. Users can experience the thrill of the VR motion platform in our partner locations and then take the 'Let's Explore Oceans' mega pack home to continue their deep sea adventure."

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014

 Enquiries:

 For further information please visit  https://immotion.co.uk/, or contact: 

Immotion Group	Martin Higginson	Tel: [phone]
WH Ireland Limited (Nomad and Joint Broker)	Adrian Hadden  Darshan Patel Matthew Chan	Tel + 44 (0) 207 220 1666
Shard Capital Partners LLP (Joint Broker)	Damon Heath Erik Woolgar	Tel: [phone]
Alvarium Capital Partners	Alex Davies	Tel: [phone]

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