AGM Statement

Ideal Shopping Direct PLC
28 May 2004


                           IDEAL SHOPPING DIRECT PLC

                                 AGM STATEMENT

The following statement will be read by the Chairman, Jim Hodkinson at the AGM
of the Company to be held today at noon:

"We have started the first four months of 2004 by seeing a sales growth of 26%,
which is in accordance with our expectations on a like for like basis compared
to 2003.

On April 23rd 2004, the company began transmitting Ideal World, our live
shopping channel, on Freeview, which has expanded our potential audience by an
estimated 3.5 million homes. Our carriage agreement with Crown Castle to
broadcast on Freeview consolidates our presence on all the broadcast platforms
and the Company is now ideally positioned to take full advantage of the digital
switchover in the coming months and years. There are an estimated 26 million
homes in the UK. Ideal now can be accessed by approximately 12 million homes
that now have direct access to digital television.

Whilst we have only been broadcasting to this new Freeview audience for a very
few weeks, we are pleased that the rate we are attracting new customers is
better than our internal projections. We are, however, cautious about the
short-term impact on earnings from Freeview, but remain fully optimistic about
this strategic development. We will be better placed to give a comprehensive
update when we report our performance for the first six months at the interim
stage.

Our previously reported positive performance in the key operational areas of
buying, warehouse and call centre continues to improve whilst we continue to
focus on costs."



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