Director/PDMR Shareholding

Ideal Shopping Direct PLC
12 December 2007


Ideal Shopping Direct Plc (the "Company")



12 December 2007



Director's Dealing



The Company announces that it has received notification that Mr. Andrew Fryatt,
Chief Executive Officer, has today purchased 13,100 ordinary shares in the
Company at a price of 195.0p per ordinary share. Mr Fryatt's holding following
this transaction is 56,220 ordinary shares representing approximately 0.19% of
the Company's ordinary issued share capital.


Enquiries:

Ideal Shopping Direct Plc
Tel: [phone]
David Blake, Finance Director


Landsbanki Securities (UK) Limited
Tel: [phone]
Fred Walsh


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