Director Shareholding

Ideal Shopping Direct PLC
27 September 2000



Ideal Shopping Direct plc (the 'Company')

GRANT OF SHARE OPTIONS

Under The Rules of the Unapproved Executive Share Option Scheme of the
Company, 50,000 options to exercise rights to subscribe for ordinary shares of
3 pence each in the Company were granted to the Financial Director, Paul
Jephcott, on 26 September 2000 at a price of 170 pence per share.  The options
are exercisable from the third anniversary of the date of the grant to expire
no later than ten years from the date of the grant.

On the same day Paul Jephcott acquired an interest in 5,000 ordinary shares of
3 pence each in the Company at a price of 173 pence per share.  The Company
was informed on the same day.

Date: 27 September 2000