Final Results

Ideal Shopping Direct PLC
10 March 2003

10 March 2003

                           IDEAL SHOPPING DIRECT PLC

                         ANNOUNCEMENT OF FINAL RESULTS
                      FOR THE YEAR ENDED 31 DECEMBER 2002

HIGHLIGHTS

Financial

• Company now restored to profitability following fire that destroyed entire 
  premises of the business in March 2001. New premises opened in September 2002.

• Turnover up 84% to £32.6 million (2001: £17.7 million) for full year.

• Pre-tax profit of £3.2 million (2001 £3.6 million loss); includes £2 million 
  exceptional profit (2001: £2.9 million) from settlement of loss of profits 
  claim with insurers.

• Operating profit at record £1.2 million (£6.5 million loss).

• Gross margins increased to 41.4% (2001: 31.8%) due to the effect of stronger 
  buying power and product mix changes.

• Cash at 31 December 2002 at £6.2 million.

• Earnings per share 15.5p (2001 : 15.3p loss).


Television

• Management attention focussed on re-establishing business in the wake of the 
  devastating fire has now resulted in rapid sales growth and return to 
  profitability.

• With state of the art new premises and studio facilities the business is in a 
  very strong position to capitalise on an expanding market and to grow from a 
  position of relative strength.


Catalogue

• Catalogue business recommenced trading during the period and the Board's 
  confidence in this operation has been validated by the activity meeting 
  expectations.

• Dedicated specialist management team have been hired which will help to 
  exploit new opportunities that are being identified as a result of television 
  shopping knowledge.


New Business

• Agreement for Ideal Shopping Direct to provide turnkey operation to broadcast 
  an infomercial style shopping channel for Goldshield Plc from Ideal's 
  premises, 'Goldshield Vitality'. Channel successfully launched in January 
  2003.

• Continue strategy to develop and commercialise new concepts for delivering 
  additional revenue streams through maximising utilisation of existing capital 
  assets.


Outlook

• Trading in January and February in line with expectations.

• Following move into new improved premises in September 2002, the television, 
  catalogue and new business operations are all very well positioned to develop 
  the Company's direct mail order business more comprehensively.



Commenting on these results, Paul Wright, Chairman and Chief Executive said:

"The last year has been a major turning point for Ideal Shopping Direct as the
business moved into its new premises following the devastating fire that
destroyed everything back in 2001. We have successfully rebuilt both our
television and catalogue businesses and with a return to profitability we have
renewed vigour to further build on a solid platform in a market that is fast
expanding".

"Our core customer values of family, friendship and fun set us apart from our
competition and continue to drive the appeal of our products and hence growth of
the business. The current year has got off to a good start and I look forward
with the rest of the team at the Company to an exciting and prosperous year
ahead".



ENDS



Attached are the Chairman's statement, profit and loss account, balance sheet,
cashflow statement and associated notes to the accounts.



For further information contact:

Ideal Shopping Direct Plc
Paul Wright, Chairman and Chief Executive    Tel:         [phone]
                                             E-mail:    [e-mail]

                                             Web:      www.idealshoppingdirect.co.uk

IKON Associates
Adrian Shaw                                  Tel:         [phone]
                                             Mobile:  [phone]
                                             E-mail:    [e-mail]

KBC Peel Hunt
Adam Hart                                    Tel:         [phone]





Notes for editors

• Ideal Shopping Direct runs one of the UK's leading live TV Home shopping 
  channels, Ideal World on digital satellite channel 635 and digital cable NTL 
  channel 855. Ideal World broadcasts 24 hours a day including 16 hours of live 
  programmes daily. The channel can currently be accessed by an estimated
  household population of approximately 7.4 million homes (digital satellite 6.2
  million; digital cable NTL 1.2million).

• The Company serves the "direct to home" market through both television and 
  mail order catalogue based products. The Company's products have a 
  quintessentially British feel and are focussed on providing a wide
  variety of products in an entertaining and appealing way, building on three
  basic principles: family, friendship and fun. The company is based in
  Peterborough, Cambridgeshire and employs around 500 staff.

• Ideal Shopping Direct Plc has been listed on AIM since February 2000. Its 
  market capitalisation as at close of business on Friday, 7 March 2003 at a 
  share price of 42p was £12.2 million.






                           IDEAL SHOPPING DIRECT PLC

                                 FINAL RESULTS
                      FOR THE YEAR ENDED 31 DECEMBER 2002


CHAIRMAN'S STATEMENT

Introduction

I am pleased to present my report for the year ended 31 December 2002.

We entered 2002 working in portable cabins temporarily erected in our car park
and faced difficult and challenging working conditions.  In addition, we
continued to endure protracted and frustrating negotiations with our insurers
over our claim relating to our loss as a result of the devastating fire that
took place on 6 March 2001.

Here I am to tell you how we did in 2002 in restoring our traditional catalogue
business and how we fared in continuing to drive our live interactive television
shopping business, Ideal World, and to review the year ended 31 December 2002.

Trading Review

I am pleased to report a consolidated pre-tax profit for the year of £3.2
million (versus a loss of £3.6 million in 2001), which represents a significant
improvement in the trading position for the Company.  The operating profit for
the year - a Company record - was £1.2 million, versus a loss of £6.5 million in
2001, on a turnover up from £17.7 million  in 2001  to  £32.6 million  for  the
year  to 31  December 2002.  There was an exceptional profit of
£2 million for the year as a result of the settlement of the loss of profits
claim with our insurers.

Both turnover and trading profit were in line with market expectations and I
believe this set of results further demonstrates the Company's ability to
continue to grow, despite the difficulties it faced, because of its unique
position of selling products direct to the public through its catalogue titles
and television.

As reported at the interim stage, in May, we finally agreed a lump sum
settlement of £5.25 million with our insurers to settle the outstanding loss of
profits and increased cost of working portion of our claim.  This injection of
cash into the business has effectively provided financial security and has
dissipated concerns over cash flow.

During the second half, the business was able to continue to focus on driving
sales and I am pleased to tell you that in this period sales totalled £21
million against £12 million for the first six months.  Sales in the second half
were driven primarily through the growth in sales via our TV shopping channel,
Ideal World. Cash at Bank at 31 December 2002 totalled £6.2 million.

I would like to thank our shareholders for their loyalty and patience through
this difficult period and hope that the achievement  of  profitability  has
justified  their continued  support  for  the Company (earnings per share at
31 December 2002 of 15.5p.  This includes the benefit from the exceptional
profit of £2 million and tax credit of £1.3  million.   Without   these
unusual   items,   it  would  be  approximately  4.1p  versus  a  loss  of
15.3p  at 31 December 2001).  Additional financial highlights are covered in the 
Finance Director's statement.

Television (Ideal World Digital Satellite Channel 635 Digital Cable NTL Channel
855)

As announced in previous statements, the focus of management attention in the
wake of the devastating fire in March 2001 has been to drive the television
shopping business, as the Board was convinced this represented a significant and
growing market opportunity.  This strategy has been rewarded by rapid sales
growth and a return to overall profitability after two years of losses.  Whilst
both turnover and profits are not at the levels previously envisaged when we
established the business as a result of the fire, I believe the current results
now demonstrate that the original growth target and estimate of the size of the
market opportunity were both reliable and achievable.

There are an estimated 26 million television households in the UK with still
more than 50% yet to convert to multichannel digital television in the coming
years.

Currently the channel can be accessed by an estimated household population of
approximately 7.4 million homes (Digital satellite 6.2 million; Digital Cable 
NTL 1.2 million).  Whilst estimates as to the time span during which the whole 
of the UK will be able to access multichannel digital television vary, I believe 
there can be no turning back.  I further believe that our business is in a 
strong position to continue to grow rapidly in this expanding market.

Despite the much reported slowing of the economy and the additional uncertainty
surrounding a possible war with Iraq, I am satisfied with our recent trading
results in January and February 2003.

Our impressive performance for the year ended 31 December 2002 when set against
the backcloth of our appalling physical operating conditions for most of that
year, reconfirms my belief that the future potential for Ideal World is
significant. Now we are re-established in our purpose built premises, we can
consolidate our position in the market, exploit newly revealed opportunities and
continue to grow from a position of relative strength.

Catalogue

I reported to you at the interim stage that attempts to dispose of our catalogue
operation failed and that the Board believed that it was in the best interests
of the shareholders to recommence trading this business in order to maximise
shareholder value.  The Board was confident that this decision would be
validated by a return to profitability and that a number of additional
opportunities that existed for this business could begin to be exploited. This
is proving to be the case.  Whilst turnover for this business was significantly
lower than historically was the case because fewer catalogues were produced and
distributed, the return on this activity proved satisfactory.  In addition we
have further augmented the operation by recruiting dedicated specialist
management and I believe the business can begin to deliver a reliable and
growing contribution to the overall Company's results.  The knowledge gained
from our television shopping channel is also revealing a number of tantalising
new catalogue opportunities.

New Business

Now that we have moved into our new Headquarters, we can begin to utilize our
capital assets during our 'downtime' to begin to deliver new revenue streams.
The first example of this strategy is the agreement we have reached with
Goldshield Plc that was announced recently.  Ideal has provided a 'turnkey
operation' to them to launch their own health themed TV shopping channel, which
is called 'Goldshield Vitality'.  This channel is also broadcast from our own
premises.  This is an infomercial style shopping channel.

Board Changes

Paul Jephcott resigned as Finance Director on 26 October 2001 and was replaced
by Mike Creedon who joined the Company on 26 March 2002.

Staff

People count and matter.  Once again I think it appropriate on behalf of the
shareholders to say a simple thank you to the entire family of staff here at
Ideal and to my fellow Executive and Non-executive Directors for their
unqualified loyalty, support and dedication through what was a year of challenge
and change.

Conclusion

2002 was a year to remember.  We have built a solid base from which to develop
and grow.  Necessarily, we focused on driving sales, improving margins and
reducing overheads.  During the last quarter of 2002, we recognized that in
order to fulfill our future potential, it would become necessary to invest in
attracting new experienced management and this process has already begun and
will continue through the coming months -a process which is made easier by
reporting this set of results and the move during September 2002 into our new
improved premises from our portable cabins in the car park.

I remain even more convinced than ever that the Company is uniquely placed to
continue to exploit this exciting and rapidly expanding 'direct to home' market.


Paul C Wright
Chairman and Chief Executive                                   10 March 2003




FINANCE DIRECTOR'S REPORT

Performance

Sales grew in total by 84.9% to £32.6m (2001: £17.7m).

Gross margins increased to 41.4% (2001: 31.8%).  The effect of stronger buying
power and product mix changes are reasons for the improvement in margins.

The company achieved an operating profit after interest before taxation,
insurance-related income and costs, of £1.2m (2001: £6.5m loss) in line with
market expectations.

The distribution and administrative costs to sales ratio reduced to 37.1% (2001:
66.5%) due to economies of scale within the business model.

The benefit of the insurance claims and proceeds is included within the
Consolidated Profit and Loss Account. The amount received net of irrecoverable
fire costs in 2002 was £2.0m (2001 : £2.9m)

Taxation

The company has adopted Financial Reporting Standard 19 (FRS 19 - Deferred tax)
for the year ended 31 December 2002.  The standard requires the provision for
future tax liabilities, which arise mainly as a consequence of capital
allowances in excess of depreciation.  The standard also requires the
recognition of deferred tax assets to the extent that they are regarded as
recoverable.

The adoption of FRS 19 has resulted in an increase to the profit and loss
account of £1.3m due to the tax losses carried forward which will be recoverable
in future years.  This is further explained in note 2 of this statement.

Interest

The net interest charge during the year decreased from £0.3m to £0.2m,
reflecting the increase in cash flow from the insurance settlement of £5.25m in
May 2002.

Balance Sheet

During the year, £6.5m was invested in replacement fixed assets, resulting from
the fire in 2001.   This investment was primarily funded by the insurers.

Cash Flow and Working Capital

The net increase in cash was £2.5m which reflects the insurance settlement and
the significant increase in the level of business activity.

Treasury and Risk Management

The principal risks to the company arise from interest rate fluctuations.  No
transactions of a speculative nature are entered into.
             
The company finances its operations through a mixture of retained profits and
medium and long term asset backed finance.  The debt instruments used for fixed
asset purchase are all at fixed rates of interest.  Cash deposits during the
year were placed at fixed rates of interest with varying maturity periods.


Mike Creedon
Finance Director
10 March 2003




CONSOLIDATED PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2002


                                                    2002          2002          2001          2001
                                                   £'000         £'000         £'000         £'000

Turnover                                                        32,634                      17,651

Cost of sales                                                 (19,128)                    (12,030)

Gross profit                                                    13,506                       5,621

Distribution costs                                             (1,498)                     (1,145)

Administrative expenses                         (10,611)                    (10,598)
Business interruption claim income                 2,213                       3,433
Irrecoverable fire costs                           (170)                       (555)

Total net administrative expenses                              (8,568)                     (7,720)

Net operating expenses                                        (10,066)                     (8,865)

Operating profit/(loss)                                          3,440                     (3,244)
Net interest                                                     (202)                       (340)

Profit/(loss) on ordinary activities
before taxation                                                  3,238                     (3,584)

Tax on profit/(loss) on ordinary                                 1,273                           -
activities

Profit/(loss) for the financial year                             4,511                     (3,584)
Dividends                                                            -                           -

Retained profit/(loss) transferred
to/(from) reserves                                               4,511                     (3,584)

Basic earnings/(loss) per share                                  15.5p                     (15.3)p

Diluted earnings/(loss) per share                                15.4p                     (15.3)p




There were no recognised gains or losses other than the profit for the financial
year.

All of the above relates to continuing operations.






CONSOLIDATED BALANCE SHEET AT 31 DECEMBER 2002


                                                 2002            2002            2001            2001
                                                £'000           £'000           £'000           £'000
Fixed assets
Tangible assets                                                 8,984                           3,209


Current assets
Stocks                                          4,373                           1,766
Debtors: amounts falling due
within one year                                   766                           4,706
Debtors: amounts falling due
after more than one year                        1,309                               -
Cash                                            6,241                           3,745

                                               12,689                          10,217
Creditors: amounts falling due
within one year                               (9,562)                         (7,929)

Net current assets                                              3,127                           2,288

Total assets less current liabilities                          12,111                           5,497

Creditors: amounts falling due
after more than one year                                      (4,395)                         (3,132)

Provisions for liabilities and charges                        (1,140)                           (300)

                                                                6,576                           2,065

Capital and reserves
Called up share capital                                           875                             875
Share premium                                                   9,975                           9,975
Profit and loss account                                       (4,274)                         (8,785)

Shareholders' funds                                             6,576                           2,065







CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2002

                                                                                   2002              2001
                                                                                  £'000             £'000

Net cash inflow/(outflow) from operating activities                               7,793           (3,296)

Returns on investments and servicing of finance
Interest received                                                                   184               106
Interest paid                                                                     (170)             (173)
Finance lease interest paid                                                       (216)             (273)

Net cash outflow from returns on investments and
servicing of finance                                                              (202)             (340)

Capital expenditure
Purchase of tangible fixed assets                                               (5,795)           (1,187)
Insurance proceeds in respect of tangible fixed assets                                -             1,825

Net cash (outflow)/inflow from capital expenditure                              (5,795)               638

Financing
Issue of shares                                                                       -             3,700
Expenses paid in connection with share issues                                         -             (206)
Receipts from borrowings                                                          1,395                 -
Repayment of borrowings                                                           (264)             (264)
Capital element of finance lease payments                                         (431)             (338)

Net cash inflow from financing                                                      700             2,892


Increase/(decrease) in cash                                                       2,496             (106)







NOTES


1. Basis of Preparation

The financial information set out above in respect of 31 December 2002 does not
comprise full accounts within the meaning of Section 240 of the Companies Act
1985.  The financial information contained in this announcement in respect of
the year ended 31 December 2002, which was approved by the Board on 10 March
2003, does not comprise statutory accounts which have yet to be signed.  Those
financial statements have not yet been delivered to the Registrar of Companies,
nor have the auditors reported on them.

2. Tax Credit

The tax credit represents:

                                                                                   2002              2001
                                                                                  £'000             £'000

Corporation tax at 30% (2001: 30%)                                                   36                 -

Total current tax                                                                    36                 -

Deferred tax:
Origination and reversal of timing differences                                      849                 -

Adjustments in respect of prior year                                            (2,158)                 -

Total deferred tax                                                              (1,309)                 -

Tax on profit/(loss) on ordinary activities                                     (1,273)                 -



The movement of £1,309,000 on deferred tax results principally in respect of the
recognition of a deferred tax asset arising from the Company's cumulative tax
losses.  It is regarded as more likely than not there will be suitable taxable
profits to permit the utilisation of such losses.  The asset has been disclosed
within other debtors falling due after more than one year because the directors
cannot be certain as to the timing of the use of the losses.

There is no prior year adjustment in respect of FRS 19 because at 31 December
2001 there was not sufficient certainty that the company would utilise the
losses.


3. Dividends

No dividends have been declared or paid in respect of 2002 or 2001.


4. Earnings/(Loss) per Share

The calculation of the basic earnings/(loss) per share is based on the earnings
attributable to ordinary shareholders divided by the weighted average number of
shares in issue during the year.

The calculation of diluted earnings per share is based on the basic earnings per
share adjusted to allow for the issue of shares on the assumed conversion of
dilutive options.

Reconciliation of the earnings and weighted average number of shares used in the
calculations are set out below:


                                                      Earnings                      2002                Per share
                                                                                Weighted                   amount
                                                                                 average                    pence
                                                                               number of
                                                             £                    shares                    

Earnings attributable to ordinary shareholders       4,511,000                29,025,570                     15.5
Dilutive effect of securities:
Options                                                      -                   283,666                        -

Diluted earnings per share                           4,511,000                29,309,236                     15.4




                                                      Earnings                      2001                Per share
                                                                                Weighted                   amount
                                                                                 average                    pence
                                                                               number of
                                                             £                    shares                    

Earnings attributable to ordinary shareholders     (3,584,000)                23,475,570                   (15.3)
Anti-dilutive effect of securities:
Options                                                      -                    65,616                        -

Diluted loss per share                             (3,584,000)                23,541,186                   (15.3)





By virtue of the loss incurred in 2001, a diluted loss per share calculation is
not appropriate.


5. Report & Accounts

Copies of the Company's annual report & accounts will be posted to shareholders
shortly.



                      This information is provided by RNS
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