Holding(s) in Company

RNS Number : 2310N

Ideal Shopping Direct PLC

12 February 2009

For filings with the FSA include the annex

For filings with issuer exclude the annex

TR-1: Notifications of Major Interests in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

IDEAL SHOPPING DIRECT PLC ORD 3P

2. Reason for notification (yes/no)

An acquisition or disposal of voting rights

YES

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):______________

3. Full name of person(s) subject to notification obligation:	ARTEMIS INVESTMENT MANAGEMENT LTD
4. Full name of shareholder(s) (if different from 3):	ARTEMIS UK GROWTH INSTITUTIONAL UK GROWTH
5. Date of transaction (and date on which the threshold is crossed or reached if different):	4TH FEBRUARY 2009
6. Date on which issuer notified:	6TH FEBRUARY 2009
7. Threshold(s) that is/are crossed or reached:	11%

8: Notified Details
A: Voting rights attached to shares
Class/type of shares If possible use ISIN code	Situation previous to the triggering transaction		Resulting situation after the triggering transaction
	Number of shares	Number of voting rights	Number of shares	Number of voting rights		Percentage of voting rights
				Direct	Indirect	Direct	Indirect
GB0001202109	2,500,000	2,500,000	3,500,000	3,500,000		11.80%

B: Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument	Expiration date	Exercise/ conversion period/date	No. of voting rights that may be acquired (if the instrument exercised/converted)	Percentage of voting rights