Notifiable Interest

Ideal Shopping Direct PLC
02 May 2008

                   Ideal Shopping Direct Plc ("the Company")

                              Notifiable Interest



A form TR-1 containing the following information has been received by the
Company.

TR-1 notification of major interests in shares

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

Ideal Shopping Direct Plc

2. Reason for the notification

An acquisition or disposal of voting rights

3. Full name of person(s) subject to the notification obligation:

FIL Limited (FIL)

4. Full name of shareholder(s) (if different from 3):

SHARES HELD       NOMINEE           MANAGEMENT COMPANY

564,590           BROWN BROS HARRIMN LTD LUX    FIL

340,648           JP MORGAN, BOURNEMOUTH        FII

3,235,901         JP MORGAN, BOURNEMOUTH        FISL

Fidelity International Limited (FIL) is the parent holding company for various
direct and indirect subsidiaries, including Fidelity Fund Management Limited
(FFML), Fidelity Investment Services Ltd (FISL), Fidelity Gestion (FIGEST),
Fidelity Investments Advisory (Korea) Limited (FIAKL), Fidelity Investments
Management (Hong Kong) Limited (FIMHK), Fidelity Pension Management (FPM),
Fidelity Investments Japan (FIJ) and Fidelity Investments International (FII),
investment managers for various non-US investment companies and institutional
clients.

5. Date of the transaction (and date on which the threshold is crossed or
reached if different):

23 April 2008

6. Date on which issuer notified:

25 April 2008

7. Threshold(s) that is/are crossed or reached:

13%

8. Notified details:

A: Voting rights attached to shares
Class/type of      Situation previous to Resulting situation after the triggering transaction
shares             Triggering
                   transaction           Notification required under DTR transitional provision 7
if possible using
ISIN CODE
                   Number of  Number of  Number of   Number of voting rights % of voting rights
                   Shares     Voting     shares
                              Rights

                                         Direct      Direct     Indirect     Direct     Indirect


ISIN GBOO01202109  3,714,139  3,714,139                         4,141,139               13.95%

B: Financial Instruments
Resulting situation after the triggering transaction


Type of financial Expiration date     Exercise/           Number of voting       % of voting rights
instrument                            Conversion Period/  rights that may be
                                      Date                acquired if the
                                                          instrument is
                                                          exercised/ converted




Total (A+B)
Number of voting rights                              % of voting rights


4,141,139                                            13.95%



9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

SHARES HELD       NOMINEE           MANAGEMENT COMPANY

564,590           BROWN BROS HARRIMN LTD LUX    FIL

340,648           JP MORGAN, BOURNEMOUTH        FII

3,235,901         JP MORGAN, BOURNEMOUTH        FISL

Fidelity International Limited (FIL) is the parent holding company for various
direct and indirect subsidiaries, including Fidelity Fund Management Limited
(FFML), Fidelity Investment Services Ltd (FISL), Fidelity Gestion (FIGEST),
Fidelity Investments Advisory (Korea) Limited (FIAKL), Fidelity Investments
Management (Hong Kong) Limited (FIMHK), Fidelity Pension Management (FPM),
Fidelity Investments Japan (FIJ) and Fidelity Investments International (FII),
investment managers for various non-US investment companies and institutional
clients.

10. Name of the Proxy holder:

FIL Limited (FIL)

11. Number of voting rights proxy holder will cease to hold:

427,000 shares

12. Date on which proxy holder will cease to hold voting rights:

23 April 2008

13. Additional information:

N/A

14. Contact name:

N/A

15. Contact telephone number:

N/A


                      This information is provided by RNS
            The company news service from the London Stock Exchange