Director/PDMR Shareholding

RNS Number : 3661J

ITV PLC

29 March 2010

ITV plc Deferred Share Award Plan (the "DSA")

Awards made under the DSA

On 26 March 2010 a number of directors and executives of the Company were granted awards over ordinary shares of the Company under the DSA. The awards were based on the achievement of performance targets in respect of the period from 1 January 2009 to 31 December 2009.

Directors of the Company received awards in the form of restricted shares as set out below, which, under the rules of the DSA will not vest until 31 December 2010 (50%) and 31 December 2011 (50%).

Name	Number of Shares
John Cresswell	356,867
Ian Griffiths	383,724
Rupert Howell	262,663

PDMRs of the Company received awards in the form of restricted shares as set out below, which, under the rules of the DSA will not vest until 31 December 2010 (100%).

Name	Number of Shares
Lee Bartlett	273,302
Andy Doyle	69,452
Carolyn Fairbairn	217,223
Peter Fincham	340,316
Andrew Garard	140,678

Award vesting under the DSA

Awards are granted over ordinary shares of ITV plc under the DSA based on the achievement of performance targets. On 26 March 2010 awards previously made in respect of the 2008 financial year were exercised by Peter Fincham, a PDMR of the Company.

On 26 March 2010 the Trustee sold sufficient shares at 59.5617p per share to satisfy income tax, national insurance liabilities and costs, and the balance have been retained by Mr Fincham. Details of the transaction are set out below:

Name	Date nil cost option Awarded	Option exercised over shares	Shares sold for income tax, NICs & associated costs	Shares retained
Peter Fincham	24 April 2009	534,492	219,586	314,906

ITV Performance Share Plan (the "PSP")

On 26 March 2010 a number of directors and executives of the Company were granted nil-cost options over ITV plc ordinary shares under the PSP as follows:

Directors of the Company

Name

Number of nil-cost options awarded

Ian Griffiths

933,820

Rupert Howell

791,001

PDMRs of the Company

Name	Number of nil-cost options awarded
Lee Bartlett	791,001
Andy Doyle	351,556
Carolyn Fairbairn	615,223
Peter Fincham	861,312
Andrew Garard	597,645

The options will become exercisable on the third anniversary of the grant of the Award, subject to the achievement of performance conditions.

75% of the Award may vest subject to the achievement of Total Shareholder Return "TSR" performance.

25% of the Award may vest subject to the achievement of strategic conditions.

Any portion of the award that does not vest on the third anniversary of the grant of the Award will lapse.

For further enquiries please contact:

ITV plc

Tel: 020 7157 3000

Investor enquiries
Christy Swords	020 7157 6572 or 07881 505783
Pippa Foulds	020 7157 6555 or 07778 031097
Media enquiries
Ruth Settle	020 7157 3707 or 07946 346698
Louise Evans	020 7157 3710 or 07825 680994
Tulchan Communications
Andrew Grant / Susanna Voyle, Tulchan	020 7353 4200