Director Shareholding

ITV PLC
30 March 2004


ITV plc - 30 March 2004


On 30 March 2004 Henry Staunton's spouse, Karen Staunton, sold 200,000 ordinary
shares of 10p each in the capital of the Company at 134p per share and Henry
Staunton purchased 200,000 ordinary shares of 10p each in the capital of the
Company at 134p per share.

The total interest of Henry Staunton in the ordinary shares of the Company both
before and after these transactions is 1,777,268 shares.

On his appointment to the Board of ITV plc Sir Peter Burt held 30,000 ordinary
shares of 10p in the capital of the Company.



For further enquiries regarding ITV, please contact:

ITV plc                                                         T: 020 7620 1620
James Tibbitts                      Company Secretary
Susan Donovan                       Director of Communications

Citigate Dewe Rogerson

Alex Brown                                                      T: 020 7638 9571



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