Holding(s) in Company

ITV PLC
12 March 2004


                                    ITV plc


                    Notification of Major Interest in Shares

The Company was advised on 11 March 2004 by Aviva plc that it no longer has a
notifiable interest in the ordinary shares of ITV plc.


Name of contact and telephone number for enquiries:

Helen Tautz

ITV plc

The London Television Centre

Upper Ground

London SE1 9LT


Tel: [phone]

Fax: [phone]


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