Holding(s) in Company

ITV PLC
06 August 2004

                                  SCHEDULE 10

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES

_______________________________________________________________




1. Name of Company

ITV PLC

2. Name of shareholder having a major interest


Aviva plc and Morley Fund Management Limited (a subsidiary of Aviva plc)



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

IN RESPECT OF A NON-BENEFICIAL INTEREST OF (2) ABOVE.

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them




SEE BELOW


5. Number of shares/ amount of stock acquired

                                      
N/A



6. Percentage of issued class

                                         
N/A



7. Number of shares/ amount of stock disposed

                                        
N/A



8. Percentage of issued class

                                         
N/A



9. Class of security

                        
ORDINARY SHARES OF 10 PENCE EACH



10. Date of transaction

                                      
N/A


11. Date company informed

5 August 2004



12. Total holding following this notification

                                   
125,487,249

13. Total percentage holding of issued class following this notification

                                       
3.07%



16. Name and signature of authorised company official responsible for making
this notification




Helen Tautz 6 August 2004





Registered Shareholders and their holdings


Ordinary Shares Held                 Nominee/Registered Name
                                                                      
 21,819,584                          BNY Norwich Union Nominees Limited
                                                                         
     65,026                          BT Globenet Nominees Limited
                                                                      
 69,071,828                          Chase GA Group Nominees Limited

  5,927,029                          Chase Nominees Ltd
                                                                      
 24,871,462                          CUIM Nominee Limited

  3,500,000                          RBSTB Nominees Limited                                                             
                
      3,029                          Vidacos Nominees Limited
                                                                         
    129,000                          DL Belgie Life

    100,291                          Hibernian Investment Managers Limited




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