Rule 8.1- ITV plc

ITV PLC
31 March 2006

                                                                        FORM 8.1

          DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES
                  FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS
      (Rules 8.1(a) and (b)(i) of the City Code on Takeovers and Mergers)



1.         KEY INFORMATION


Name of person dealing (Note 1)                See schedule below
Company dealt in                               ITV plc
Class of relevant security to which the        Ordinary 10p shares
dealings being disclosed relate (Note 2)
Date of dealing                                30 March 2006


2.         INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)        Interests and short positions (following dealing) in the class of
relevant security dealt in (Note 3)

                                                            Long                              Short
                                               Number     (%)                   Number     (%)
                                                                                       

(1) Relevant securities                        See schedule below               N/A


(2) Derivatives (other than options)           N/A                              N/A


(3) Options and agreements to purchase/sell    N/A                              N/A


Total                                          See schedule below               N/A





(b)        Interests and short positions in relevant securities of the company,
other than the class dealt in (Note 3)


Class of relevant security:                                  Long                              Short
                                               Number     (%)                   Number     (%)

(1) Relevant securities                        N/A                              N/A


(2) Derivatives (other than options)           N/A                              N/A


(3) Options and agreements to purchase/sell    N/A                              N/A


Total                                          N/A                              N/A





(c)        Rights to subscribe (Note 3)


Class of relevant security:                    Details


Ordinary 10p shares                            See schedule below






3.         DEALINGS (Note 4)

(a)        Purchases and sales


Purchase/sale                          Number of securities                  Price per unit (Note 5)


See schedule below






(b)        Derivatives transactions (other than options)


Product name,         Long/short (Note 6)       Number of securities (Note 7)        Price per unit (Note 5)
e.g. CFD

N/A                   N/A                       N/A                                  N/A





(c)        Options transactions in respect of existing securities

(i)         Writing, selling, purchasing or varying


Product name,        Writing, selling, Number of securities Exercise   Type, e.g.     Expiry     Option money
                       purchasing,     to which the option             American,
e.g. call option     varying etc.      relates (Note 7)     price      European etc.  date       paid/received per
                                                                                                 unit (Note 5)

N/A                  N/A               N/A                  N/A        N/A            N/A        N/A





(ii)        Exercising


Product name, e.g. call option         Number of securities                  Exercise price per unit (Note 5)
See schedule below



(d)        Other dealings (including new securities) (Note 4)


Nature of transaction (Note 8)         Details                               Price per unit (if applicable) (Note 5)


N/A                                    N/A                                   N/A





4.         OTHER INFORMATION



Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the person
disclosing and any other person relating to the voting rights of any relevant
securities under any option referred to on this form or relating to the voting
rights or future acquisition or disposal of any relevant securities to which any
derivative referred to on this form is referenced.  If none, this should be
stated.

N/A





Is a Supplemental Form 8 attached? (Note 9)                 No




Date of disclosure                                                31 March 2006
Contact name                                                      Helen Tautz
Telephone number                                                  020 7620 1620
Name of offeree/offeror with which associated                     ITV plc
Specify category and nature of associate status (Note 10)         Directors of subsidiary companies of ITV plc



Notes

The Notes on Form 8.1 can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk





                                    SCHEDULE

                     Form 8.1 Aggregated Dealing Disclosure
                           For Category 3 associates

Name                    Date of Dealing  Purchase/Sale    No. of Shares Price (£)     Resultant     %
                                                                                      holding of
                                                                                      shares
                                                                                      (excluding
                                                                                      shares under
                                                                                      option)

Neil Canetty-Clarke     30 Mar 2006      Grant of shares  247           125.90p       640,191       0.015
                                         under Bonus
                                         Scheme
Sue Woodward            30 Mar 2006      Grant of shares  247           125.90p       1,544         0.000037
                                         under Bonus
                                         Scheme
Paddy Merrall           30 Mar 2006      Grant of shares  247           125.90p       10,081        0.0002441
                                         under Bonus
                                         Scheme
David Croft             30 Mar 2006      Grant of shares  247           125.90p       21,962        0.00053
                                         under Bonus
                                         Scheme
Graeme Thompson         30 Mar 2006      Grant of shares  247           125.90p       1,943         0.000047
                                         under Bonus
                                         Scheme
Graham Creelman         30 Mar 2006      Grant of shares  247           125.90p       2,951         0.000071
                                         under Bonus
                                         Scheme
Mark Haskell            30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Ian Squires             30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Roger Lewis             30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Lindsay Charlton        30 Mar 2006      Grant of shares  247           125.90p       1,926         0.0000466
                                         under Bonus
                                         Scheme
Helen Andrews           30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Andy Bagnall            30 Mar 2006      Grant of shares  247           125.90p       6,578         0.000159
                                         under Bonus
                                         Scheme
Emma Barker             30 Mar 2006      Grant of shares  247           125.90p       2,642         0.000063
                                         under Bonus
                                         Scheme
Tom Betts               30 Mar 2006      Grant of shares  247           125.90p       54,673        0.0013
                                         under Bonus
                                         Scheme
Michael Neal            30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Filip Cieslik           30 Mar 2006      Grant of shares  247           125.90p       13,546        0.00032
                                         under Bonus
                                         Scheme
Richard Cross           30 Mar 2006      Grant of shares  247           125.90p       57,611        0.00139
                                         under Bonus
                                         Scheme
Simon Drake             30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Gerry Donohoe           30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Ish Fatani              30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Mike Fegan              30 Mar 2006      Grant of shares  247           125.90p       256,838       0.00621
                                         under Bonus
                                         Scheme
                        30 Mar 2006      Purchase         26,000        125.00p
                                         (Options) at
                                         76.92p
Simon Fell              30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Sandy Frew              30 Mar 2006      Grant of shares  247           125.90p       61,340        0.00148
                                         under Bonus
                                         Scheme
Richard Gerard          30 Mar 2006      Grant of shares  247           125.90p       257           0.000006
                                         under Bonus
                                         Scheme
Mike Green              30 Mar 2006      Grant of shares  247           125.90p       149,692       0.00362
                                         under Bonus
                                         Scheme
Andy Griffiths          30 Mar 2006      Grant of shares  247           125.90p       11,609        0.00028
                                         under Bonus
                                         Scheme
                        30 Mar 2006      Purchase         10,400        125.00p
                                         (Options) at
                                         76.92p
Eleanor Irving          30 Mar 2006      Grant of shares  247           125.90p       15,506        0.000375
                                         under Bonus
                                         Scheme
David Johnson           30 Mar 2006      Grant of shares  247           125.90p       1,439         0.0000348
                                         under Bonus
                                         Scheme
Susan Johnston          30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Jonathan Lewis          30 Mar 2006      Grant of shares  247           125.90p       1,684         0.0000407
                                         under Bonus
                                         Scheme
Gary Knight             30 Mar 2006      Grant of shares  247           125.90p       61,150        0.0014
                                         under Bonus
                                         Scheme
Judith Marquiss         30 Mar 2006      Grant of shares  247           125.90p       503           0.0000121
                                         under Bonus
                                         Scheme
Lee Marriott            30 Mar 2006      Grant of shares  247           125.90p       8,883         0.00021
                                         under Bonus
                                         Scheme
Jane McCloskey          30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Ian McCulloch           30 Mar 2006      Grant of shares  247           125.90p       1,120,719     0.02713
                                         under Bonus
                                         Scheme
William Medlicott       30 Mar 2006      Grant of shares  247           125.90p       15,121        0.00036
                                         under Bonus
                                         Scheme
Peter Meunier           30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Clare Morrow            30 Mar 2006      Grant of shares  247           125.90p       2,389         0.000057
                                         under Bonus
                                         Scheme
Craig Nayman            30 Mar 2006      Grant of shares  247           125.90p       4,642         0.000112
                                         under Bonus
                                         Scheme
Nadine Nohr             30 Mar 2006      Grant of shares  247           125.90p       88,513        0.00214
                                         under Bonus
                                         Scheme
Elis Owen               30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Claire Poyser           30 Mar 2006      Grant of shares  247           125.90p       66,986        0.00162
                                         under Bonus
                                         Scheme
Ian Roe                 30 Mar 2006      Grant of shares  247           125.90p       2,522         0.00006
                                         under Bonus
                                         Scheme
Jonathan Rogers         30 Mar 2006      Grant of shares  247           125.90p       501           0.000012
                                         under Bonus
                                         Scheme
Richard Rose            30 Mar 2006      Grant of shares  247           125.90p       1,253         0.00030
                                         under Bonus
                                         Scheme
Sallie Ryle             30 Mar 2006      Grant of shares  247           125.90p       9,736         0.000235
                                         under Bonus
                                         Scheme
Clare Salmon            30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Mark Southgate          30 Mar 2006      Grant of shares  247           125.90p       1,410         0.000034
                                         under Bonus
                                         Scheme
Mark Stretton           30 Mar 2006      Grant of shares  247           125.90p       3,097         0.000074
                                         under Bonus
                                         Scheme
John Surtees            30 Mar 2006      Grant of shares  247           125.90p       3,734         0.000904
                                         under Bonus
                                         Scheme
Lance Tattersall        30 Mar 2006      Grant of shares  247           125.90p       3,124         0.000075
                                         under Bonus
                                         Scheme
Helen Tautz             30 Mar 2006      Grant of shares  247           125.90p       37,815        0.00091
                                         under Bonus
                                         Scheme
Stuart Thomas           30 Mar 2006      Grant of shares  247           125.90p       247           0.000005
                                         under Bonus
                                         Scheme
Neil Thompson           30 Mar 2006      Grant of shares  247           125.90p       1,285         0.000031
                                         under Bonus
                                         Scheme
Archibald Thomson       30 Mar 2006      Grant of shares  247           125.90p       1,246         0.000030
                                         under Bonus
                                         Scheme
Jane Turton             30 Mar 2006      Grant of shares  247           125.90p       65,441        0.00158
                                         under Bonus
                                         Scheme
Nigel Ward              30 Mar 2006      Grant of shares  247           125.90p       48,291        0.00116
                                         under Bonus
                                         Scheme
Lee Warren              30 Mar 2006      Grant of shares  247           125.90p       2,589         0.000062
                                         under Bonus
                                         Scheme
Mark Wells              30 Mar 2006      Grant of shares  247           125.90p       1,518         0.000353
                                         under Bonus
                                         Scheme
Rachel Williams         30 Mar 2006      Grant of shares  247           125.90p       1,093         0.000026
                                         under Bonus
                                         Scheme




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