Transaction in Own Shares

ITV PLC
31 October 2006

31 October 2006

                                    ITV plc
                              --------------------
                             Purchase of own shares
                             ----------------------

ITV PLC announces that it has today purchased for cancellation through UBS
Limited 1,000,000 ordinary shares at an average price of 105.37 pence per share.
The highest price and the lowest price paid for these shares were 105.75 pence
and 104.5 pence respectively

Upon the cancellation of these shares, the number of shares in issue
will be 3,893,529,751

ITV Plc


Tel: [phone]


Georgina Blackburn - Head of Investor Relations


Brigitte Trafford - Communications Director



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