DMG named largest digital bus

RNS Number : 8261L

Digital Marketing Group PLC

19 January 2009

 



Date:                    19 January 2009

On behalf of:        Digital Marketing Group plc ('DMG', 'the Group' or 'the Company')

Embargoed for:    0800hrs

Digital Marketing Group plc

Digital Marketing Group named UK's largest digital business

Digital Marketing Group plc (AIM: DIGI), the AIM-listed digital direct marketing specialist, has been named as the UK's largest digital business in a new report compiled by top marketing services, media and entertainment financial specialist Kingston Smith W1.

The announcement comes ahead of the release of the full report, which will be unveiled at Kingston Smith W1's annual seminar taking place on Tuesday 20th January. Campaign, who commissioned the report, will then publish the complete ranking of UK marketing agencies in full on Thursday 22nd January, highlighting the top firms in each sector.

During 2008, DMG benefited from organic growth as well as a series of three acquisitions in October which strengthened its offering in online and direct marketing. As the UK's largest digital business, DMG offers clients unrivalled scope in terms of resources and creativity. 

The number one ranking ensures DMG builds on its 2008 success, where it was ranked third biggest digital marketing agency by both New Media Age and Marketing, and demonstrates the solid growth seen by the Group.

Ben Langdon, chief executive at Digital Marketing Group comments:

'Being named as the UK's largest digital business is testament to the drive and ambition DMG nurtures and enjoys. We have built a team of dedicated and dynamic experts in a wide range of digital, data and direct disciplines, and created an environment which enables them to deliver our clients cutting edge digital marketing.'

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Enquiries:

Digital Marketing Group plc	www.digitalmarketinggroup.co.uk
Ben Langdon, Chief Executive	via Redleaf Communications
Redleaf Communications	[e-mail]
Paul Dulieu/Kathryn Hurford	Tel: [phone]

Notes to Editors:

·        Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 650 people and has a market capitalisation of over £50m.

·        Digital Marketing Group is a digital communications group that uses the principles of direct marketing to inform everything that it does. Its philosophy is that 'Good digital marketing is good direct marketing'.

·        Digital Marketing Group is the UK's largest digital business (Campaign and Kingston Smith W1's annual ranking of marketing agencies January 2009)

·        Digital Marketing Group is not a marketing services group. It is a specialist in digital communications and underpins its expertise with some of the best direct and data marketing people in the UK.

·        At the heart of the company is Digital Brain - a process which enables the real time integration of 'digital, direct and data'. This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

Digital Marketing Group's development strategy consists of three key elements:

·        'organic growth' - driven by the inherent growth within the acquired businesses and the application of a group business development programme

·        'buy and build' - through the acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing and;

·        the creation of new businesses from within the existing talents and resources of the group.

Digital Marketing Group has three business segments:

1. Online Marketing and Media

·        The online marketing and media segment is the company's largest segment and employs over 200 people in offices across the UK.

·        The segment offers clients an integrated package of online marketing and media services including PPC, SEO, Web design and build, E-commerce, Online PR, Social Media, Online Brand Consultancy, CRM, E-CRM, Viral Marketing, Online advertising, Online media planning and buying, Mobile marketing. These services are integrated with the other services in the group through Digital Brain.

2. Data Services 

·        Data services and consulting are provided by Jaywing, employing over 100 consultants in online and offline data and information services, delivered and integrated with other services in the group via Digital Brain.

3. Direct Marketing 

·        The direct marketing segment develops and executes direct marketing campaigns through voice channels as well as offline and online media. These campaigns are based on highly targeted customer information and dynamic data management and are integrated through the use of Digital Brain. The direct marketing segment employs over 350 people.

Publication quality photographs are available via Redleaf Communications

 

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