07 June 2013
Parallel Media Group plc.
("PMG" or "the Company")
PMG to promote the Volvik - Sky Lake Vietnam Masters Golf Tournament in Vietnam
PMG, the AIM quoted sports, entertainment and media agency, is pleased to announce that it has signed an agreement with the Asian Tour to promote the Volvik - Sky Lake Vietnam Masters on 19-22 September 2013.
Promoting the Vietnam Masters represents the first time that PMG has worked with the Asian Tour in a full-field Asian Tour event, and the Company is pleased to be involved in a tournament that will encourage the development of the game in Vietnam, already a rapidly expanding golf market.
Volvik - Sky Lake Vietnam Masters has a USD500,000 purse and, thanks to the Asian Tour Global Distribution Platform, will be broadcast for 4 hours of live coverage over each of the 4 competition days.
Kyi Hla Han, Executive Chairman of the Asian Tour, said:
"It is exciting for the Asian Tour to be returning to Vietnam for the Volvik - Sky Lake Vietnam Masters in September. As an emerging market in Asia, I have every belief that the Volvik - Sky Lake Vietnam Masters will greatly impact the landscape of professional golf and accelerate the development of the game in Vietnam and across Asia."
"It is also our hope that the Volvik - Sky Lake Vietnam Masters will create the launch pad for a Vietnamese player to qualify for the Olympics."
David Ciclitira, Chairman of Parallel Media Group, said:
"Staging 6 events in the first 6 months, PMG is pleased to be able to add the Volvik - Sky Lake Vietnam Masters to its growing golf portfolio. The Company is proud to be involved in Vietnam's first golf tournament with a USD500,000 prize fund, and this tournament is a testament to the efforts of Volvik and Sky Lake and the vision of our offices in Singapore and Seoul".
--‐End--‐
For further information, please contact:
Parallel Media Group plc (London) 020 7225 2000
Amelia Wix
Northland Capital Partners Limited 020 7796 8800
Luke Cairns, Edward Hutton