Director Shareholding

Prime People PLC
23 July 2003

                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    PRIME PEOPLE PLC

2)  NAME OF DIRECTOR

    DAVID CHARLES COUBROUGH

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

     AS IN (2)

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    DAVID CHARLES COUBROUGH

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

     N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

     MARKET SALE

7)  Number of shares/amount of
    stock acquired

     N/A

8)   (N/A %)
    of issued Class



9)  Number of shares/amount
    of stock disposed

     2,148,817

10)  (5.92%)
    of issued Class



11) Class of security

     ORD SHARES OF 1P

12) Price per share

     10P

13) Date of transaction

     22/7/03

14) Date company informed

     22/7/03

15) Total holding following this notification

      50,000 (HELD BY MR COUBROUGH'S SPOUSE)

16) Total percentage holding of issued class following this notification

     0.14% (HELD BY MR COUBROUGH'S SPOUSE)

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant



18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number.



21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
    following this notification



23) Any additional information



24) Name of contact and telephone number for queries

    D.W. YOUNGMAN  0161 832 6644

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification        23 JULY 2003                         




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