Distribution Agreement

MediaZest plc
23 May 2005

                  MediaZest Plc ('MediaZest' or the 'Company')

                            Distribution Agreement


 MediaZest PLC announces a Distribution Agreement with X3D Technologies for its
                        glasses-free 3D display systems


MediaZest PLC, the in-store marketing solutions company, announces today the
signing of a Distribution Agreement with X3D Technologies GMBH, a German
incorporated company ('X3D'), for the use of its patented 3D software and
hardware technologies.

These technologies allow for creation of 3D display networks where viewers can
see 3D images floating deep within and hovering up to several feet in front of
modified plasma and LCD screens.

MediaZest will offer this technology as an important part of its one-stop
in-store media solution for retailers and brand owners.

Commenting on the Agreement, Sean Reel Chief Executive of MediaZest said, 'We
are delighted to have formed this partnership with X3D. Its displays have the
ability to deliver powerful messages and create significant consumer awareness.
We are excited by this partnership with a major international company with a
truly innovative display technology.'

Gilles Crespel, Sales and Marketing Director for X3D in Europe added, 'We are
pleased to have reached an agreement with MediaZest and have enabled them to
offer our 3D technology solution to their clients.  MediaZest has created a
compelling product offering for retail and brand owners, and we expect our 3D
technology will be a key advantage allowing them execute on their vast
potential.'


Notes to Editors

MediaZest listed on AIM in February 2005. It is focused on the in-store media
sector and delivering a one-stop audio, visual, aroma and satellite delivery,
content management to clients in the retail, transport, property and corporate
sectors.

It has an international partnership with Immedia, the in-store radio group run
by Bruno Brookes; and the worldwide exclusive licence for Feonics PLC's
Whispering Windows - which allows retailers to turn store windows into
loud-speakers.

MediaZest's management is led by: non-executive chairman John Lovering, who is
also Chairman of Debenhams Ltd and Fitness First Ltd; chief executive Sean Reel,
a former Boots and IPC executive; and Tony Moore, the co-founder of Moore
Clayton & Co, the global private equity solutions business. Management also
includes Christopher Theis, the former head of the small companies teams at
Hoare Govett and Smith New Court.

For further information please visit - www.mediazest.com

X3D Technologies

X3D Technologies operates in Europe as the wholly-owned subsidiary of Opticality
Corporation, the world's leading 3D technology company focused on developing,
marketing and licensing its patented autostereoscopic solutions. Opticality, a
New York, USA, based company, develops its European sales & technologies through
X3D from its local HQ in Paris and its R&D and Production centers in Jena,
Germany.

The company offers a comprehensive solution that includes Opticality digital
displays, networking products and content production services to the
communication, retail, entertainment and scientific visualization markets.

While the applications of Opticality's technology are significant, deployment of
dynamic digital display systems is Opticality's initial focus for achieving its
goal of bringing autostereoscopic 3D to the commercial market. Opticality is
currently focusing on large screen advertising/promotions and kiosk
applications, possessing the capability to produce screens as large as 200
inches (about 5 meters) and as small as 2 inches (about 5 centimeters) as well
as the proprietary software tools essential to the technology. The company
provides expertise and services comprising turn-key solutions, including content
development. Opticality Corporation is headquartered in New York, with offices
in Jena, Germany, Paris, France, Raleigh, N.C., and Los Angeles.

For further information, please visit www.opticalitycorp.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange