Media Content PLC
19 June 2000
MEDIA CONTENT PLC
MANCHESTER UNITED APPOINTS MEDIA CONTENT AS MEDIA ADVISORS
Manchester United PLC today confirmed the appointment of
Media Content Sports Media Advisors Ltd, subsidiary of
Media Content PLC, as sports media advisors until June
2002. Media Content's advisory role includes the club's
F.A. Premier League TV and media rights strategy 2001-
2004, as well as all other television, online and media
rights and contract negotiation issues. The terms of the
agreement are confidential.
Peter Kenyon, Deputy Chief Executive of Manchester United
PLC, says: 'We are determined to maintain Manchester
United's leadership position in all aspects of the
business, especially media rights. We are therefore
delighted to have the support of Media Content, a leading
independent sports media advisory, whose principals bring
with them a multi-billion pounds sports media rights
expertise, and who will assist us in maximising all our
financial and strategic media objectives in the coming
years.'
Jean-Paul de la Fuente, CEO of Media Content PLC,
says: 'Manchester United PLC, the leading media brand in the
world of football, is yet again breaking new ground, that
we hope will help it capitalise on its media value in
every aspect of its business. We are of course honoured
by the confirmation of this appointment, and look forward
to an exciting Manchester United media future.'
For further information, please contact:
Manchester United PLC 0161 8688000
Peter Kenyon
Media Content PLC 020 89600422
Jean-Paul de la Fuente
Square Mile Communications 020 76011000
Tim Jackaman/Georgina Briscoe
Notes on Media Content PLC
Media Content PLC is a London Stock Exchange AIM-listed
company. The group's subsidiaries are Media Content Sports
Media Advisors Ltd (the independent sports media advisory
founded in 1998) and Media Content Development Ltd (a
sports media investment company). Media Content's clients
and investments include the New Zealand Rugby Football
Union, World Wrestling Federation Entertainment Inc.,
Sydney 2000 Paralympics, The International Football
Channel, live-to-airplane network AirTV and sports
webcaster Sportev.
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