Media Content PLC
22 June 2001
Media Content PLC ('Company')
22 June 2001
Enclosed with the explanatory circular sent today to shareholders is an update
from the directors of Media Content regarding the Company's plans for future
growth and related matters. The text of this update is as follows:
'We wanted to take this opportunity to bring you up-to-date on some of the
changes at Media Content and our strategies to take advantage of the
dramatically evolving media marketplace.
Media Content has begun to gain the benefits of our recent acquisition of SDCi
and embark on new initiatives. We have secured new clients, launched what we
believe is the industry's first online marketplace for sports media rights,
and enhanced our management resources. We believe that Media Content is well
positioned for the next phase of its growth.
Key elements of our strategy include complementing our internal growth through
strategic transactions, such as acquisitions and partnership agreements and
other strategic relationships, to extend the scope of services that Media
Content offers to our customers. We believe that extending our core advisory
business to include a full range of marketing services will enable Media
Content to enhance revenue from existing customers while also attracting new
business.
We expect to be announcing further details about these additional services and
strategic transactions in the near future. Media Content recently launched
SportsMediaRights.com. With support from Sportel, a pre-eminent trade show
operator in the sports business, we believe that we have made a strong start
to establishing SportsMediaRights.com as the year-round meeting place for the
sports marketing business.
We look forward to keeping you advised of our plans and growth. Please visit
our website (www.mediacontent.com) for the latest updates.'
Copies of the update to shareholders are available to the public, free of
charge, at the offices of Brown Rudnick Freed & Gesmer, 8 Clifford Street,
London W1S 2LQ for one month.
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