Media Content PLC
17 November 2000
MEDIA CONTENT PLC
Media Content announces opening of Hong Kong office
Media Content PLC announced today that it will open a Media
Content Asia Pacific office in Hong Kong from January 2001. The
business will be run by Siabhan Duguid-Graffius, Vice-President
Asia Pacific, currently with Media Content Sports Media Advisors
Ltd in London.
Commenting on the opening, Media Content CEO Jean-Paul de la
Fuente said: 'Media Content Asia Pacific is the company's first
international expansion, in a region with a growing need for
independent sports media advisory services and offering many new
investment and development prospects. We estimate that the value
of sports media rights in Asia-Pacific will grow faster than
anywhere else in the world over the next decade, and Media
Content intends to be there to take advantage of the
opportunities this growth can offer.'
Siabhan Duguid-Graffius added: 'We are an independent sports
media advisory and development company. We aim to address the
clearly demonstrated need in Asia for a non-aligned third party
to advise and help develop the revenues and cashflows of
rightsholders and broadcasters. The success of our new operation
will follow from the recognition and exploitation of the region's
appetite for it's own and foreign sports content, by appreciating
global trends and by understanding the subtleties of a multi-
linguistic, multi-national region.'
Media Content is the sports media advisor to the LSE-listed
Manchester United PLC and the New Zealand Rugby Football Union's
All Blacks. It assists the NYSE-listed World Wrestling Federation
Entertainment, Inc. with television distribution in selected
European markets and advises broadband and web sportscaster
sportev.com on its rights acquisition strategy. Media Content
also successfully distributed the Sydney 2000 Paralympic Games to
a record television audience worldwide. The company recently
announced it is to provide management and marketing services to
its online sports media rights marketplace joint-venture:
sportsmediarights.com
Media Content PLC is traded on the London Stock Exchange's
Alternative Investment Market (stock code MDC).
For further information please contact:
Media Content PLC +44 20 8960 0422
Jean-Paul de la Fuente info@mcplc.com
Square Mile Communications +44 20 7601 1028
Georgina Briscoe georgina.briscoe@sq-mile.com
Media Content Asia Pacific sg@mcplc.com
Siabhan Duguid-Graffius
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