Media Content PLC
18 April 2000
MEDIA CONTENT PLC
RECORD TELEVISION DISTRIBUTION FOR THE
SYDNEY 2000 PARALYMPIC GAMES,
THE WORLD'S SECOND BIGGEST PARTICIPATION SPORTING EVENT.
The Sydney 2000 Paralympic Games Organising Committee (SPOC)
and Media Content Sports Media Advisors Limited announced
today that the Sydney 2000 Paralympic Games will have the
widest television coverage of any Paralympics to date, easily
surpassing the level of Atlanta and Barcelona, with the
announcement of television rights being signed with
broadcasting organisations in Europe, USA and Japan.
An agreement was finalised this week with the European
Broadcast Union (EBU), giving at least 48 European countries
the rights to Sydney coverage; New York-based media company,
We Media Inc, has bought the USA broadcast rights; and in
Japan, the largest Japanese public network, NHK-TV, has
acquired the rights for it's own market.
These three deals - EBU, USA and Japan - represented a huge
potential television audience for the Paralympics, according
to SPOC Chief Executive Lois Appleby. 'It's a measure of the
growth and success of the Paralympic movement worldwide that
TV networks now want to ensure their audiences at home get to
see the Games,' she said.
In addition to Europe, Japan and the USA, Media Content is in
the final stages of negotiation with broadcasters in Canada,
South Africa, New Zealand, and China, with further deals
likely throughout Asia and South America. Siabhan Graffius
Manager of Media Content Sports Media Advisors Limited said:
'This level of commitment from international broadcasters in
terms of coverage and rights fees is unprecedented. It not
only establishes the credibility of the Paralympic Games in
the worldwide community of sport, it also paves the way for
future Paralympics to even higher television revenues'.
Simon Thomas, SPOC's Senior Manager Television, said: 'While
the Paralympic Games is not a mainstream sports TV product, we
have been able to build a strong interest. 'He said
'broadcasters for the Sydney 2000 Games are paying more for
the TV rights than in 1996 or 1992, but as we are providing a
lot more coverage than at previous Paralympic Games, they are
getting a lot more in return'.
The announcement came on the day the Sydney 2000 Paralympic
Games celebrated its 'Six Months to Go' anniversary until the
Opening Ceremony on 18 October.
Media Content Sports Media Advisors Limited is a subsidiary of
Media Content PLC, the AIM listed sports media advisory and
investment company.
For further information please contact:
SPOC +61 2 9297 4112
Simon Thomas
Media Content +44 20 8960 0422
Siabhan Graffius
Square Mile Communications +44 20 7601 1000
Nick Oborne/Georgina Briscoe
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