Australian Update

Upstream Marketing and Comms Inc.
11 February 2008



  Roger Marshall Joins Upstream as Managing Director in Australia to Complete
              Successful Integration of Operation Acquired in 2007

HONG KONG, 11th February 2008 - Upstream (Stock code UPS.L), the full service
marketing and communications network, has named corporate and technology PR
specialist Roger Marshall as managing director of Upstream Australia.  The new
leadership comes ten months after Upstream's acquisition of Macro Consulting,
renamed Upstream Australia, and completes the final step of integrating this new
business unit into Upstream's Asia Pacific portfolio.


Roger Marshall has over 16 years' experience in the public relations and
marketing industries across Australia, Europe and the US. He joins Upstream from
Spectrum Communications and Max Australia, where as group managing director he
directed a broad range of business to business, consumer technology, corporate
and lifestyle public relations accounts.

'We are pleased with the smooth integration of the Australian operation into
Upstream in all respects, including client retention, new client wins, and
revenue generation.' said David Ketchum, Upstream Asia CEO. 'We are enthusiastic
that a business leader of Roger's calibre has chosen to take his career to the
next level with Upstream, and look forward to his contributions in growing both
the Australian practice and Upstream's overall success in the Asia Pacific
region.'

Since its acquisition last year, Upstream Australia has already generated a
stream of profitable revenue for the Group, retaining key clients such as
Linksys, Skype and SanDisk and winning new client relationships which most
recently included global telecommunications provider, HTC.

Upstream Australia currently contributes approximately 20 per cent of the
Group's overall revenue and alongside Hong Kong and Singapore, is a hub of the
network's business.       
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About Upstream

Founded in 2000, Upstream is a full service marketing and corporate
communications network positioned to help companies make the most of business
opportunities in the Asia Pacific region. Upstream has offices in Beijing, Hong
Kong, Shanghai, Singapore, Sydney, Taipei and Tokyo, as well as regional and
global affiliates. Key practice areas include technology, corporate & financial,
and consumer & travel. For more information, please visit www.aboutupstream.com

For additional details please contact:

David Ketchum
CEO
Upstream Asia
Tel: [phone]
Email: [e-mail]

Hybridan LLP
Tel: [phone]
Claire Louise Noyce
Stephen Austin




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