e-district.net PLC
30 March 2000
E-DISTRICT.NET PLC
DISTRIBUTION AGREEMENT SIGNED WITH CABLE & WIRELESS
COMMUNICATIONS PLC
e-district.net plc ('e-district'), the AIM-quoted
owner and developer of LeisureDistrict.net, a leading
interactive family entertainment and community channel,
has signed a distribution agreement with Cable & Wireless
Communications plc.
Cable & Wireless is the latest cable operator to provide
access to the LeisureDistrict global interactive family
entertainment network. Cable & Wireless subscribers will
be able to play games, interact with other users and win
prizes through a variety of entertainment and leisure
activities including games, virtual pets, messaging and
electronic greeting cards. Uniquely in the UK, Cable &
Wireless digital TV subscribers will be able to interact
with any of LeisureDistrict's registered users from around
the world.
Under the agreement, e-district will also deliver a range
of interactive advertising applications on the Cable &
Wireless platform, based on age and gender criteria.
Viewers will be able to interact with advertisements,
request further information and purchase online.
Revenues will be shared equally by e-district and
Cable & Wireless and will be generated initially
through advertising and sponsorship. It is expected that
premium subscription based services will be launched
later in the year.
Steve Laitman, e-district's Chief Executive said :
'This agreement makes truly interactive leisure and
entertainment available to the UK television viewer for
the first time. We are particularly excited by the
prospect of launching broadband-specific content and
advertising, which will fully exploit the excellent two-
way broadband communications capability afforded by Cable
& Wireless' infrastructure.
'The Cable & Wireless announcement today follows our
recent IPO on AIM and we expect to produce a good flow of
development news in the coming months.'
About e-district
e-district is quoted on the Alternative Investment
Market. e-district is the owner and developer of the
LeisureDistrict global interactive entertainment
network, a family leisure environment capable of
being delivered through multiple platforms including the
internet and interactive TV.
As of 31 January 2000, LeisureDistrict had 1.6 million
registered users with 62% in North America, 29% in the UK
and the balance of 9% in continental Europe and around
the world. LeisureDistrict continues to attract
significant numbers of new new users.
In addition to the agreement with Cable & Wireless
announced today, e-district recently signed a key
distribution agreement with Worldgate Communications
Inc., a NASDAQ quoted company based in the US. Worldgate
provides interactive service access for over twenty cable
companies which, together, pass in excess of 50 million
homes in the US and elsewhere.
e-district has arrangements with a number of other
strategic partners including WH Smiths Online,
Expedia Inc. and Remarq Inc.
LeisureDistrict is accessible via PC through
LeisureDistrict.net. More information on e-district.net
plc is available through the company's web site
(on www.e-district.net).
About Cable & Wireless Communications
Cable & Wireless Communications plc is the largest
provider of integrated telecommunications and television
entertainment services in the United Kingdom. The company
serves customers nationally with a broad range of
facilities-based network services including local,
national and international voice, data and internet
services, and in certain regions, multichannel television
and, through resale, mobile telecommunications services.
Cable & Wireless Communications is one of the largest
carriers of wholesale telecommunications traffic in the
United Kingdom and in 1997 the ninth largest carrier of
international traffic in the world. The CWC Board
believes that CWC is now the seventh largest such carrier
in the world.
For further information, please contact :
e-district Frank Lewis, Chairman
Steve Laitman, Chief Executive 020 8-201-1915
Buchanan Communications
Steve Liebmann / Suzanne Dunne 020 7-466-5000
*A Private Investor is a recipient of the information who meets all of the conditions set out below, the recipient:
Obtains access to the information in a personal capacity;
Is not required to be regulated or supervised by a body concerned with the regulation or supervision of investment or financial services;
Is not currently registered or qualified as a professional securities trader or investment adviser with any national or state exchange, regulatory authority, professional association or recognised professional body;
Does not currently act in any capacity as an investment adviser, whether or not they have at some time been qualified to do so;
Uses the information solely in relation to the management of their personal funds and not as a trader to the public or for the investment of corporate funds;
Does not distribute, republish or otherwise provide any information or derived works to any third party in any manner or use or process information or derived works for any commercial purposes.
Please note, this site uses cookies. Some of the cookies are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but if you do, parts of the site may not work. To find out more about the cookies used on Investegate and how you can manage them, see our Privacy and Cookie Policy
To continue using Investegate, please confirm that you are a private investor as well as agreeing to our Privacy and Cookie Policy & Terms.