Agreement with Playboy

Yoomedia PLC
07 September 2006


            YooMedia plc / Ticker: YOO / Index: AIM / Sector: Media

7 September 2006

                    YooMedia plc ('YooMedia' or the 'Group')

    Agreement with Playboy Enterprises, Inc. to Launch TV and Mobile Gaming


YooMedia, the AIM-traded interactive content and services provider, has signed a
multi-year exclusive agreement with Playboy Enterprises, Inc. ('Playboy') (NYSE:
PLA, PLAA), the leading entertainment and lifestyle company, to provide a
casino-type-style gaming service for Playboy's range of satellite TV channels
and mobile phones services.

Under the terms of the agreement, Playboy will offer state-of-the-art,
fixed-odds, casino-style gaming to all its customers in the UK and Ireland, and
will market these services to its customers and databases via TV, the Web,
direct communications and both above and below-the-line promotions. YooMedia
will provide other third-party distribution via mobile operators, retail stores
and other means of physical and digital distribution. The companies will also
jointly explore other value-added services, including enhancing the Playboy
channels with gaming and other interactive TV programming.

The services will include a red-button gaming portal as well as a Java-based
wireless portal, and will comprise over 20 gaming titles such as roulette, keno,
bingo-keno, hi-lo as well as various card games by final delivery. The portals
are backed by YooMedia's proprietary back-end gaming systems, multi-platform
E-Wallet and game client software. YooMedia's wireless portal is operator and
handset-agnostic and functions on almost all handsets in circulation.

YooMedia Managing Director Neil MacDonald said: 'World-renowned multimedia
entertainment brand Playboy is yet another key strategic partner for us, joining
YooMedia's growing list of high profile partners. We were delighted to win this
agreement in competitive tender, and look forward to playing a crucial role in
this iconic brand's move into the UK and Irish wireless and TV gaming market.'

Playboy's Divisional Vice President of Location Based Entertainment Jeff
Georgino said: 'Playboy, with its well-known history in gaming, continuously
looks for innovative ways to embrace technology and extend its brand. Partnering
with YooMedia, a well-established, hi-tech pioneer, enables us to move into the
UK and Irish TV and wireless gaming markets with confidence.'

                                  * * ENDS * *


For further information, visit www.yoomedia.com or contact:

YooMedia plc
Neil MacDonald, Group Managing Director
Tel: [phone]

St Brides Media & Finance Ltd
Isabel Crossley
Tel: [phone]

Playboy Global Licensing
Lisa Hagendorf, Director of Public Relations
Tel: [phone]


About YooMedia plc

YooMedia is one of the fastest growing interactive entertainment companies in
the UK. Essentially, it develops and delivers premium interactive content and
services to households and individuals via TV, the web, telephony and mobile
phones. It has four main divisions:

  • YooMedia Dating - manages dating brands including Dateline and Avenues
    from over 20 locations throughout the UK. Operates across traditional media,
    digital TV, internet and mobile phones.
  • YooMedia Gambling & Games - interactive fixed odds, play for fun casino
    and poker related games services for digital TV, the web and mobile phones.
    Brands include Channel 852, operated on behalf of William Hill, and Avago,
    which was established by YooMedia and is now managed on behalf of Gala
    Group.
  • YooMedia Interactive Services - delivers interactive content that
    enhances consumer and audience experiences. Customers include the BBC,
    Nestle, Celador, Channel 4, The Cartoon Network, Anheuser Busch, and HR
    Owen.
  • YooMedia Public Sector - provides digital solutions/media services to
    leading public sector organisations including the NHS Direct Interactive TV
    service, the Learning and Skills Council TV Kickstart service and a range of
    local authority TV services.

The Group's experienced management team includes: Chairman, Dr. Michael
Sinclair, who holds a number of directorships in both the UK and the USA having
previously founded Lifetime Corporation; and Managing Director, Neil MacDonald,
whose career spans 11 years in multimedia and interactive sectors plus a further
19 years in the retail industry.


About Playboy Enterprises, Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment
company that publishes editions of Playboy magazine around the world; operates
Playboy and Spice television networks and distributes programming globally via
DVD and a network of web sites including Playboy.com, a leading men's lifestyle
and entertainment web site; and licenses the Playboy trademark internationally
for a range of consumer products and services.



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