Product Launch

Yoomedia PLC
02 August 2005



2 August 2005

YooMedia launches mobile gaming channel

YooMedia plc, the interactive media group, today announces that it has launched
one of the UK's first mobile gaming channels - linked to its Avago TV channel
and website.

It is one of the first examples of a UK media company allowing for seamless
interactivity with viewers and players across all mainstream digital media -
television, the internet and mobile.

The service is available to the vast majority of UK mobile phone customers
regardless of network provider(i) The new Avago mobile gaming channel will
feature many popular games including Roulette, Virtual Horse Racing, Keno, Spin
To Win, Slots and Roll 'Em, with both play for fun and play for real options.
Avago mobile channel players will also be able to use their Avago mobile
accounts to play games on their TVs (Sky Channel 181) and the Internet
(www.avago.tv). Similarly, Avago TV members will be able to use their accounts
to access the new mobile games.

Neil MacDonald, Group Managing Director of YooMedia, said:

'This is an important development because we have created a truly interactive
integrated gaming brand that sits equally across TV, the web and mobile.
Moreover, our players can use a single account and e-wallet to make playing
Avago games a seamless experience whether they are at home in front of the TV,
on the internet or even on the train. This launch is one step in a series of
planned developments for Avago that are designed to increase its presence and
profile in the UK market.'

Marketing of the new mobile gaming channel will commence immediately and
continue through year end 2005. It is anticipated that the financial benefits of
the enhanced services will accrue in 2006.

The new Avago mobile casino games can be loaded by accessing avago.tv on mobile
phone web browsers or by visiting www.avago.tv/mobile.

Contact:
Neil MacDonald
YooMedia plc
T: [phone]

John Murray
Powerscourt PR
T: [phone]

About Yoomedia
YooMedia is a leading provider of commercial TV, iTV, internet and mobile
content and services to the UK media market. The Company is British-owned and
specialises in the gaming and dating sectors with leading brands including
Avago, the interactive gambling brand, and Dateline, the UK's most established
dating and introductions company. YooMedia delivers its services over broadcast
TV channels, iTV portals, mobile content portals and websites.

YooMedia holds a full UK Bookmakers license and is the company behind several
leading broadcast and interactive gambling channels on the Sky platform
including Avago, Channel 425 (in partnership with William Hill, the UK's largest
Bookmaker) and The Poker Channel (Sky channel 265 in partnership with The Poker
Channel Ltd.)

Yoomedia plc is quoted on the Alternative Investment Market.

www.yoomedia.com


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(i)Handsets need to be GPRS/WAP enabled. Source: Mobile Data Association,
January 2005 (53m mobile phone subscribers in the UK). CSFB, Mobile Data 2005
(86% of handsets are GPRS/WAP enabled)



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