Product Launch

Yoomedia PLC
04 August 2005


4 August 2005

            YooMedia's Dateline launches mobile video dating with 3


YooMedia plc, the interactive media group, has today launched the UK's first
mobile phone video dating service in association with 3, the UK's leading
third-generation network operator.

The service, operated by YooMedia's Dateline subsidiary, will be available from
today to the entire 3 customer base, which is currently 3.2 million subscribers.

The Dateline 3G service enables mobile subscribers to find a prospective partner
using the power of video through a simple and intuitive user interface on a
mobile handset. The mobile video service is the latest in the Dateline product
portfolio, which includes services for Internet, Interactive TV, IVR and mobile
SMS and MMS - all tied into a large database of active single people and a
sophisticated matching system.

Dateline 3G allows mobile users to create a sign-up, create a profile and to
review prospective partners through their mobile phone. The service is designed
to fit the particular operability of mobile phones by providing very simple
navigation, timely updates, and content packaged in small clips.

While the launch of this product is in the ordinary course of business for
YooMedia, it represents an important strategic goal. The directors do not expect
the new service to have a material impact on the company's financial results for
the year ending 31 December 2005. However, they are optimistic about the
contribution that will be made in the following financial year.

Neil MacDonald, group managing director of YooMedia, said: 'The mobile phone is
the obvious device for people interested in dating to use and the video clips
really make the experience work. This is another example of YooMedia being able
to leverage its excellent content and brands across all platforms.'

Enquiries

Neil MacDonald
Group managing director
YooMedia plc
[phone]

John Murray/Sorrel Beynon
Powerscourt PR
[phone]


                      This information is provided by RNS
            The company news service from the London Stock Exchange