Product Launch

Yoomedia PLC
11 August 2005


For immediate release

11 August 2005

                      YooMedia launches YooPlay TV channel

YooMedia, the interactive media group, is pleased to announce the launch of a
new channel on the Sky Digital platform - YooPlay TV (channel 279) - in a joint
venture with broadcaster Five.

YooPlay TV, which started broadcasting last week, features a mix of
participation and interactive entertainment including YooMedia's Puzzle Time and
Cash Quiz formats, which were recently trialled on the Avago channel. From
Monday 15 August, the channel will also feature an extended version of Five's
daily quiz show Brainteaser for a pilot run. Produced by Endemol UK, Brainteaser
runs on Five during weekdays 13:00 to 14:00, and the extended version will be
broadcast on YooPlay TV daily between 14:00 and 18:00.

The joint venture agreement allows for Five to cross-promote the extended
version of Brainteaser on YooPlay TV from its channel.  Five will be running
promotional inserts for the extended version during and after the broadcast of
Brainteaser on Five.

Neil MacDonald, group managing director of YooMedia, said: 'We are delighted by
the prospect of both developing the YooPlay brand through the launch of this
channel and the regular broadcast of our own participation TV show. The
opportunity to host an extended version of the UK's most successful format of
this type and to work with partners such as Five and Endemol is an added bonus
for YooPlay TV.'

Jonathan Lewis, Five's head of commercial development, said: 'Brainteaser has
proved to be a real interactive success story and so the logical next step was
always to extend this winning format onto other platforms.  We also believe
Endemol's experience in this area will deliver the high-quality production that
Five's viewers demand of this type of programming.'

YooPlay TV is not expected to make a material contribution to YooMedia's
operating profits in the financial year to 31 December 2005. The agreement with
Five is for an initial 13-week pilot phase with an option to extend the
arrangement into 2006.

Enquiries

Neil MacDonald
Group managing director
YooMedia plc
[phone]

John Murray/Sorrel Beynon
Powerscourt PR

[phone]




                      This information is provided by RNS
            The company news service from the London Stock Exchange