Launch of PublicAd

RNS Number : 4699T

Mobile Streams plc

07 December 2011

 



Mobile Streams plc

("Mobile Streams") or ("The Company")

Launch of PublicAd, Mobile Streams' Mobile Advertising and Marketing Subsidiary

Initial Focus on Leveraging Company's Presence in Apps and Latin America

London, UK, 7 December 2011 -  Mobile Streams announces today that it has launched PublicAd, a wholly owned subsidiary to conduct its new mobile advertising and marketing activities, with offices located in New York and Buenos Aires, Argentina.

PublicAd, named after the Spanish word for advertising "Publicidad", will leverage Mobile Streams' presence in Latin America to help advertisers looking to launch or grow their services in this mobile-savvy and fast growing region.  PublicAd will initially focus on monetizing the advertising inventory created by the Company's rapidly growing mobile internet services as well as app-related advertising opportunities created from Appitalism.com.

Simon Buckingham, CEO of Mobile Streams commented: "We are very excited to launch our PublicAd subsidiary as we believe that over time, advertising will be a significant new revenue stream and growth engine for Mobile Streams. Our aim with Appitalism is be the leader in apps monetization, whether the business model for those apps is premium, free or freemium. As such, the advertising revenues compliment and supplement our existing transactional premium revenue streams from paid apps."

The launch coincides with recent ABI Research forecasts that show rapid growth in the mobile marketing and advertising market, projecting global spending will reach $28.9 billion by 2014.  

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Enquires:

Mobile Streams                                                                     [phone]

Simon Buckingham, Chief Executive Officer

Gabriel Margent, Group CFO

Victoria Tayler, Public Relations Manager                         [phone]

Nominated Adviser

Grant Thornton UK LLP                                                        [phone]

Philip Secrett

Broker

Singer Capital Markets Limited                                          [phone]

Jonathan Marren 

 

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