Veusia AI Platform Upgrade

Mobile Streams plc
05 September 2007

Mobile Streams releases Vuesia AI platform upgrade



Mobile Streams announced today that it has released a major new upgrade to its
proprietary platform technology, Vuesia. Vuesia powers Mobile Streams' mobile
services as well as those of its partners and customers. The new platform
version- called Vuesia AI (for Artificial Intelligence)- simplifies the process
of launching and managing mobile content globally through the use of automated
functionality.



New features supported by Vuesia AI include:



-         Automated bid management tool for managing returns generated from
mobile search engines. Calculation of real-time Return on Investment for keyword
campaigns so that bidding levels can be automatically updated based on purchase
to click conversion rates.



-         Simplified, consumer friendly user interface to the platform for easy
uploading of digital assets for mobilization. The addition of a front end
application for simply accessing the Vuesia platform features.



-         Support for media sharing services. For example, a consumer uses their
mobile phone to take a short video. The consumer then enters a short description
and uploads the video to their personal profile. Their approved friends are
automatically notified and the content is instantly accessible via a WAP site
and the Internet. Friends can share the video regardless of access device.



-         Mobile social networking. For example, a consumer creates a group page
for their circle of friends. All consumers of these groups receive updates on
any new media/ comments posted by other consumers and can tag or comment on any
posted media. Consumers can use this group feature to easily share their videos
or photos taken using only their mobile phone.



-         Support for advertising. For example, a sports team creates a group
featuring downloadable ringtones, backgrounds and videos. Consumers who join
this group can engage with the club via promotions such as 'Vote for your
favorite goal', 'send us your video at a game' or real-time match highlights.
The group is promoted via targeted banner ads on mobile and web sites.



-         Device Agnostic Media allowing users to easily share and promote
digital media between different portable devices including iPods and PlayStation
Portables as well as thousands of different mobile phones, both to and from the
web.



-         Built on a stable business ready technology engine that has been
powering Mobile Streams' business for several years, allowing new customers to
benefit from a real world mobile platform to quickly grow their mobile presence.



Glenn de Smidt, CTO Mobile Streams commented: 'The new Vuesia AI platform
upgrade allows the platform's powerful functionality to be used in more customer
and consumer friendly ways. We look forward to using Vuesia AI to power many
innovative new services of our own and from new and existing customers and
partners.'



Commenting, Simon Buckingham, CEO of Mobile Streams said: 'Our company vision is
to make mobile content seamlessly and easily available to any mobile phone
anywhere in the world. Because of its powerful features and functionality,
Vuesia AI brings that vision much closer to reality.


Enquires:

Mobile Streams                                                     020 7395 2000
Simon Buckingham, Chief Executive Officer
James Colquhoun, Chief Financial Officer






                      This information is provided by RNS
            The company news service from the London Stock Exchange