On Monday, 3rd October 2016, Orange will be launching its new range of mobile subscriptions in order to respond to changes in consumer usage and expectations. The new simplified 'Animal' portfolio of offers will take into account the different requirements of its customers with extra focus being given to mobile data.
The constant changes in terms of mobile devices, applications and technologies (4G and 4G+) are having a direct impact upon consumer mobile behaviour and usage. Over 60% of the Belgian population now have a smartphone and regularly use it to connect to the internet. Their mobile data consumption increased by 70% compared to last year. What's more, consumers demand even larger amounts of mobile data, and they also long for offers that make it easier to select their ideal plan.
In order to respond to these changes, Orange introduces a new range of Animal mobile subscriptions. The offers are based upon 4 principles:
Meeting Different Requirements
Consumers all have different needs. Orange has made a thorough study of their expectations and to introduce this new range of offers that meets all of the needs of the various user profiles.
As a result, Orange has completely reviewed and simplified its range of mobile subscriptions:
Orange Belgium Investor Relations
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