Director/PDMR Shareholding

29 July 2009


MOTHERCARE PLC DIRECTOR PDMR SHAREHOLDINGS

During  the  three  year  performance   period  to  31  March   2009,
Mothercare's total shareholder return  outperformed the FTSE  General
Retailers index by 66%, and its underlying profit before interest and
tax increased by 91%.

Mothercare plc therefore announces the vesting of the 2006 three-year
Performance Share  Plan (PSP)  and  the issue  of options  under  the
three-year Executive Incentive Scheme (EIP) awards. The schemes  were
approved by the shareholders in July 2006. Details of the schemes are
set out  in the  Mothercare  plc Annual  Report and  Accounts,  2009.
Mothercare plc  also  reports  the exercise  of  certain  outstanding
options under the Mothercare plc 2000 share option scheme.

Performance Share Plan

The performance  criteria have  been met  in full  and the  nil  cost
options originally granted in July  2006 under the Performance  Share
Plan have  vested  fully.   Therefore, the  following  directors  and
PDMR's have  now  received  the  following  Mothercare  plc  ordinary
shares.


+------------------------------------------------------------------------+
|Name        |PSP    |PSP shares|Additional|PSP shares|Total shareholding|
|            |shares |sold for  |PSP shares|retained  |retained following|
|            |vested |tax and NI|sold      |          |this announcement |
|            |       |payments  |          |          |                  |
|------------+-------+----------+----------+----------+------------------|
|Ben Gordon  |138,483|56,779    |81,704    |0         |421,949           |
|------------+-------+----------+----------+----------+------------------|
|Neil        |45,918 |18,827    |13,545    |13,546    |36,385            |
|Harrington  |       |          |          |          |                  |
|------------+-------+----------+----------+----------+------------------|
|Gillian     |45,262 |18,558    |26,704    |0         |40,543            |
|Berkmen     |       |          |          |          |                  |
|------------+-------+----------+----------+----------+------------------|
|Anthony Carr|30,830 |12,641    |18,189    |0         |18,907            |
|------------+-------+----------+----------+----------+------------------|
|Richard     |33,453 |13,716    |9,868     |9,869     |13,266            |
|Street      |       |          |          |          |                  |
|------------+-------+----------+----------+----------+------------------|
|Jerry Cull  |27,332 |11,207    |0         |16,125    |18,977            |
|------------+-------+----------+----------+----------+------------------|
|Clive Revett|24,927 |10,221    |14,706    |0         |43,875            |
|------------+-------+----------+----------+----------+------------------|
|Colin       |6,861  |2,814     |4,047     |0         |663               |
|Bradley     |       |          |          |          |                  |
+------------------------------------------------------------------------+


The share price on the vesting date  and date of sale, 27 July  2009,
was 542.0023p per share

Executive Incentive Plan

Under the rules  of the Executive  Incentive Plan, the  award can  be
paid in full in cash, or up  to 50% paid in nil cost share  options.
The Remuneration Committee has determined  that the maximum 50%  will
be paid  in nil  cash share  options, as  listed below.  These  share
options will be exercisable by  each of the participants with  effect
from 1 March 2010.



+------------------------------------------+
| Name            | No. of Options granted |
|-----------------+------------------------|
| Ben Gordon      | 295,639                |
|-----------------+------------------------|
| Neil Harrington | 118,255                |
|-----------------+------------------------|
| Gillian Berkmen | 53,354                 |
|-----------------+------------------------|
| Anthony Carr    | 36,342                 |
|-----------------+------------------------|
| Richard Street  | 39,435                 |
|-----------------+------------------------|
| Susan Malti     | 37,373                 |
|-----------------+------------------------|
| Clive Revett    | 29,383                 |
|-----------------+------------------------|
| Jerry Cull      | 32,218                 |
+------------------------------------------+


The reference price  of the options  is 557.50p per  share being  the
closing  London  Stock  Exchange   Middle  Market  quotation  for   a
Mothercare plc share on Friday 24 July.

Executive Share Option Scheme

The executives listed  below have exercised  outstanding options  and
sold shares  under the  Mothercare plc  2000 Executive  Share  Option
Scheme:


+-------------------------------------------------------------------+
| Name   | Grant date  | No.  of | Exercise | Sale price in   pence |
|        |             | Options | price    | per share             |
|--------+-------------+---------+----------+-----------------------|
| Ben    | 2 December  | 312,500 | 104p     | 542.0023p             |
| Gordon | 2002        |         |          |                       |
|--------+-------------+---------+----------+-----------------------|
| Clive  | 01 May 2001 | 28,333  | 300p     | 542.0023p             |
| Revett |             |         |          |                       |
+-------------------------------------------------------------------+


Total Shares held
The current shareholding  by those  directors and  PDMRs affected  by
this announcement in Mothercare plc shares is set out in the schedule
below:


+-------------------------------------------------------------------+
| Name            | Shareholding following this     | %age of total |
|                 | announcement                    | voting rights |
|-----------------+---------------------------------+---------------|
| Ben Gordon      | 421,949                         | 0.48          |
|-----------------+---------------------------------+---------------|
| Neil Harrington | 36,385                          | 0.04          |
|-----------------+---------------------------------+---------------|
| Gillian Berkmen | 40,543                          | 0.05          |
|-----------------+---------------------------------+---------------|
| Anthony Carr    | 18,907                          | 0.02          |
|-----------------+---------------------------------+---------------|
| Richard Street  | 13,266                          | 0.01          |
|-----------------+---------------------------------+---------------|
| Clive Revett    | 43,875                          | 0.05          |
|-----------------+---------------------------------+---------------|
| Jerry Cull      | 18,977                          | 0.02          |
|-----------------+---------------------------------+---------------|
| Colin Bradley   | 633                             | 0.00          |
|-----------------+---------------------------------+---------------|
| Total           | 594,535                         | 0.70          |
+-------------------------------------------------------------------+



Further information:

Brunswick Group
Catherine Hicks / Catriona McDermott             020 7404 5959

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