Financial | ||||
Risk | Impact | Mitigation | Change | |
· The group fails to meet its financial targets | · Financial pressure and capital constraints · Adverse publicity and media coverage · Ultimately, could lead to a potential breach of covenants contained in bank facility agreements leading to Event of Default | · Refined Transformation and Growth plan with Project Management Office scoped to track project contribution · Renegotiated bank facility to safeguard future financing needs · Alternative financing options to supplement bank facility | ^ | |
· LFL sales in the UK do not meet expectations and forecasts | · Weaker UK consumer confidence continues to impact profit and performance · Loss of supplier confidence · Loss of market share | · Product range and pricing being adapted to meet customer demand · Reshaped UK business team · New price and value strategy supported by promotional activity · Improved 'Direct to Customer' channel including 'Collect in Store' · Restructuring of overseas Sourcing Offices buying processes and procedures to improve margin | ^ | |
· Unforeseen additional cash funding to support international joint venture operations | · Diverts cash away from the UK business · May delay UK business turnaround | · Joint ventures submit business plans and management reports monthly to the Company · Attendance at joint venture company board meetings | = | |
· Material changes in currency exchange rates | · Reduction in profit from currency movements | · Currency hedging now put in place to protect the group profit against unfavourable movement in exchange rates | ^ | |
· Accelerated store closure programme does not meet targets · Store closure programme diverts capital, impacts customer brand perception · Store closure programme leaves the business vulnerable to failure by sub-lease tenants | · Ongoing cost to the Company if no closure · Greater than anticipated costs of closure · Reduces cash available to UK or International business · Potential for leases to revert back to the Company if failure by sub-lease tenants | · Dedicated and experienced property team · Store portfolio strategy completed in 2013 and reviewed annually · Track record of meeting annual closure targets | ^ | |
· Uncertainty in the macro economic environment | · International businesses may be impacted in affected regions · Increase in cost of goods impacts franchisee margin · Potential for increase in bad debts | · Strong franchise partners; close working relationship with franchisees ensures early awareness of any financial issues · Credit insurance in place and tested · Limited exposure to Eurozone economies · Roll out franchisee website offerings | ^ | |
· Political risk and uncertainty in key franchise markets and joint venture markets · Over exposure in certain International territories | · The group becomes vulnerable to key markets and franchise partners · Profitability of International business and franchisees affected · Increased fuel and commodity prices reduces profitability | · Strong franchise operations work closely with International franchisees · Credit insurance in place and tested · Sustainable expansion plans finalised with franchisees | = | |
Operational | ||||
· The UK business fails to deliver on brand standards, or react to changes in consumer demand or existing or new competitor activity | · Loss of market share and erosion of brand loyalty · Loss of sales leading to a shortfall in profits | · Improvements being made at store level through better store operations, staff training and store standards · Customer satisfaction programme launched and embedded · Structured pricing policy and strategy · Product range and pricing being adapted to meet customer demand | = | |
Manufacturing and product | ||||
· The group fails to meet its reputation for quality, safety and integrity | · Damage to brand reputation and customer confidence · Failure to handle any safety issue with dexterity would attract unfavourable media comment and impact sales | · Significant group investment in product quality management resource · High standards communicated throughout supply chain · In-house responsible sourcing team working in Bangladesh, India and China · Global Code of Conduct communicated and applied through the system · Focus on pre-despatch quality checks · The Company has signed the Bangladesh Safety Accord to help improve factory safety | = | |
· Increasing overseas sourcing activity leaves the group open to social responsibility and bribery issues | · Damage to brand reputation, both in the UK and country of issue origin · Increasing environmental impact of importing large volumes of product causes damage to brand and reputation | · Company Code of Conduct and Conflict of Interest - compliance certification · In-house responsible sourcing team working in Bangladesh, India and China · Revised Sourcing Office summary of 'Controls and Procedures' issued · The group is looking to increase sourcing from within the EU | = | |
· Failure to invest properly in product innovation | · New products and innovation are a key driver of sales · Product offering looks tired and fails to attract customers | · The group maintains an ongoing investment strategy in new products · Launch of new products and ranges delivered in FY2013/14 with further planned launches in FY2014/15 · Extended Baby K and Little Bird ranges | = | |
People and infrastructure | ||||
· Organisational change and headcount reductions lead to erosion of corporate knowledge · Key employees leave the business | · The Transformation and Growth plan falls behind schedule · Employee experience and expertise is lost | · Development and approval of key business objectives for all employees from top down with regular reviews to monitor employee performance · Regular feedback given to Executive Management through anonymous internal questionnaire · Increased level of internal communications | = | |
· Legacy IT systems fail to meet business requirements · Data Centre back up fails | · Adverse impact on performance and ability to meet key targets · Increased risk of data loss through internal and external sources · Systems are vulnerable to criminal cyber attacks | · Comprehensive IT review (ongoing) · Head Office computing platform upgraded to facilitate IT strategy · New till system implemented throughout the Mothercare estate · Microsoft Office 365 solution for all email being actively built · Data Centre being moved to an external specialist data centre | = | |
· Failure or increase in costs of the group's logistics or global distribution network | · The UK business or international franchisees do not meet customer demand leading to loss in sales · Erosion of margin | · Regular review and audit of distribution network · Strengthened and dedicated expert distribution team · Benchmarking global rates is part of the International Supply Chain routine | = |