Strategic Investments
Netcall PLC
21 December 2000
NETCALL PLC
('Netcall' or 'the Company')
Strategic investments by Netcall and Trinity Mirror plc
('Trinity Mirror') in All4U Limited ('All4U')
Netcall today announces that it has exercised its option to acquire a 13 per
cent. shareholding in All4U, a business which uses Netcall's technology to
revolutionise the classified advertising market, both off the page and off the
web.
HIGHLIGHTS
* Significant new strategic investments in All4U by Netcall and
Trinity Mirror
* Rapid acceptance of NetCall ClassifiedTM, Netcall's
revolutionary pay-per-lead classified solution, in the media and
publishing world
* All4U's recruitment service has been rolled out to 18 regional
titles, including the Newcastle Evening Chronicle, Birmingham Evening
Mail, Liverpool Echo, the North West News the Chester Chronicle Series
and the Stoke Sentinel.
* Exercise of Netcall's call option over 100,000 A ordinary shares
in All4U in exchange for issuance of 400,000 ordinary shares in
Netcall
* Resulting ownership of the enlarged issued ordinary share
capital of All4U: All4U founders 42 per cent., Trinity Mirror 26 per
cent., and Netcall 13 per cent.
21 December 2000
NETCALL PLC
('Netcall' or 'the Company')
Strategic investments by Netcall and Trinity Mirror plc ('Trinity Mirror')
in All4U Limited ('All4U')
Netcall is pleased to announce today that it has exercised its call option to
acquire 100,000 A ordinary shares of £1 each, approximately 13 per cent. of
the enlarged issued ordinary share capital of All4U. Consideration is to be
satisfied by the issue of 400,000 new ordinary shares of 5p each in Netcall.
Application has been made for the admission to AIM of these shares.
Netcall's strategic investment is being made simultaneously with Trinity
Mirror subscribing for 249,000 A ordinary shares of £1 each representing 26
per cent. of the share capital as enlarged and 362,756 convertible redeemable
preference shares of £1 each.
The exercise of this option by Netcall follows the highly successful trialing
of All4U's innovative interactive pay-per-lead advertising service and the
conclusion of exclusivity and service agreements between Netcall and All4U.
The All4U service makes use of the intelligent telephony provided by the
NetCall ClassifiedTM solution, by routing and tracking calls between
responders to classified advertisements and the agencies placing those
advertisements. It is thus able to provide feedback both on the callers
themselves and on response volumes and times. As a result of this, Netcall
itself has seen considerable growth in usage of its NetCall ClassifiedTM
solution.
Jonathan Patoff, Managing Director of All4U, said:
'I am delighted by this significant vote of confidence in All4U from our
long-term partners at Netcall and from our new partners at Trinity Mirror.
Together, we have an unbeatable combination of a tested new business model,
proven new technology and terrific market positioning. All4U is going to
create a 'Classified Revolution' in the UK!'
Stephen Parker, Managing Director of Trinity Mirror Regional Newspapers, said:
'Trinity Mirror has successfully trialed the All4U service in 14 of its
regional newspapers. We are very impressed with the results and believe this
pay-per-lead model represents a powerful new addition to newspaper and website
classified advertising in the UK.'
Jeffrey Rubins, Chairman of Netcall, added:
'I am pleased that Netcall's intelligent telephony is the basis for a
successful pay-per-lead classified advertising business model. Those media and
content owners that have used NetCall ClassifiedTM have been amazed by its
power and we believe there is significant growth potential. Netcall intends to
capitalise on this market opportunity, both through our direct investment in
All4U and through the increased use of our NetCall ClassifiedTM solution.'
21 December 2000
Enquiries:
Netcall plc Tel: 01480 495 300
(www.netcall.com)
Jeffrey Rubins, Chairman E-mail: jeffrey.rubins@netcall.com
Caroline Brown, CFO E-mail: caroline.brown@netcall.com
College Hill Tel: 020 7457 2020
Nicola Weiner E-mail:nicola.weiner@collegehill.com
Archie Berens E-mail:archie.berens@collegehill.com
Notes for Editors
All4U Limited
All4U was founded in 1999 by Mr Jonathan Patoff. All4U's principle operating
subsidiary is Jobs4U, the UK's largest recruitment newspaper and website
response service. Jobs4U is using NetCall ClassifiedTM to create a lucrative
new revenue stream for newspaper classified recruitment advertising. The
Jobs4U's business model is based on an innovative, interactive pay-per-lead
service to enable the newspaper industry to benefit from a huge, untapped
classified advertising market, without eroding existing advertising revenues.
The service, using Netcall's intelligent telephony, routes and tracks calls
between job responders and recruitment agencies providing interactive, real
time feedback which interfaces with Jobs4U's customer response relationship
management (CRM) system.
Netcall plc
Netcall invests in, develops and manages advanced internet-based technologies
that help businesses to achieve integration of telephony in a wide range of
applications. The Company's objective is to develop into a leading technology
solutions provider at the customer response interface. In November, Netcall
announced its annual results to June 2000 showing a six-fold increase in
turnover on core technology activities and a successful equity placing raising
£4.7 million. The Company intends to continue to invest in customer response
management technology and to seek to increase revenues from licensing software
and delivering intelligent telephony services.
Trinity Mirror plc
Trinity Mirror is the largest newspaper publisher in the United Kingdom, with
a stable of more than 260 newspapers, and over 50 magazines. The Group's
national portfolio comprises The Mirror, the Sunday Mirror, Sunday People,
Racing Post, Daily Record and Sunday Mail. Trinity Mirror's principal regional
titles include the Western Mail in Cardiff, The Echo in Liverpool, The Journal
in Newcastle and the Evening Mail in Birmingham. The Group also operates some
60 web-sites. Trinity Mirror, which was formed in September 1999 by the merger
of Trinity plc and Mirror Group plc, is listed on the London Stock Exchange.