Nokia and Pearson form wireless educational ven...
NOKIA / Nokia and Pearson form wireless educational venture in China processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Beijing Mobiledu Technologies to provide English-language learning and related
services
London, UK and Espoo, Finland - Nokia, the world leader in mobility, and
Pearson, the world's leading education company, today announced the formation of
a joint venture, Beijing Mobiledu Technologies, to accelerate the growth of
Mobiledu, the premier mobile phone-delivered education service, developed by
Nokia in China.
Launched in China in 2007, Mobiledu is a mobile service that provides
English-language learning materials and other educational content, from a
variety of content providers, directly to mobile phones. Customers can access
the content through an application preloaded on new Nokia handsets, or by
visiting the service's mobile website and most other WAP portals in China.
Since its launch, Mobiledu has already attracted 20 million subscribers in
China, with 1.5 million people actively using the service each month. Mobiledu
will continue to be delivered to customers in China through a range of channels,
including Nokia's Ovi Store.
The new joint venture company will combine the world-class expertise of Nokia in
mobile devices and services, and Pearson's industry- leading assets and
expertise in education, to deliver a wide range of services to meet the high
demand for education in China. Headed by Angela Long, formerly head of Mobiledu
at Nokia, the Beijing-based company will begin operations immediately.
Robert Andersson, Senior Vice President and head of Corporate Alliances and
Business Development at Nokia, said:
"We are proud to have developed a service which is already highly valued. We
believe that through this partnership with Pearson, a global industry leader in
education, we can offer an exciting future for this service and its customers."
John Fallon, Chief Executive of Pearson's International Education business,
said:
"China is the world's largest mobile phone market and the country with the
largest number of people learning English. This is a great opportunity to
combine Pearson's English language learning and wider educational services with
the mobile technology capabilities of Nokia to meet this demand and help a
larger number of people achieve their aspirations."
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of
mobile devices. Today, we are connecting people in new and different ways -
fusing advanced mobile technology with personalized services to enable people to
stay close to what matters to them. We also provide comprehensive digital map
information through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.
About Pearson
Pearson (NYSE: PSO), the global leader in education and education technology,
reaches and engages today's digital natives with effective and personalized
learning, as well as dedicated professional development for their teachers. This
commitment is demonstrated in the company's investment in innovative print and
digital education materials for preK through professional learning, student
information systems and learning management systems, teacher development, career
certification programmes, and testing and assessment products that set the
standard for the industry. The company's respected brands include Scott
Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, the Stanford
Achievement Test series, the Wechsler family of assessments, SuccessNet, MyLabs,
PowerSchool, SuccessMaker and many others. Pearson's comprehensive offerings
help inform targeted instruction and intervention so that success is within
reach of every student at every level of education. Pearson's commitment to
education for all is supported by the global charitable giving initiatives of
the Pearson Foundation. Pearson's other primary businesses include the Financial
Times Group and the Penguin Group. For more information, go to www.pearson.com.
Media Enquiries:
Pearson
In London: Luke Swanson/ Simon Mays-Smith/ Charles Goldsmith + 44 (0)
20 7010 2310.
In Beijing: Elizabeth Knup at +86 10 6409 6767 x 800
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.services@nokia.com
www.nokia.com <
http://www.nokia.com/>
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[HUG#1379018]
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