Nokia expands games distribution channels in Asia

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Additional games powered by SNAP Mobile now available in PRC and
Taiwan
 
Espoo, Finland  - Nokia announced today that SNAP Mobile, its
connected mobile Java(TM) gaming platform, has expanded games
distribution channels in the People's Republic of China (PRC) and
Taiwan. Through further cooperation with SINA Corporation, a leading
online media company, Chinese consumers can access more connected
games on Nokia devices and download them through local online
storefronts. In Taiwan, people can experience a new connected games
service through gaming portals run by Taiwanese service provider
PocketNet Technology Inc. as well as through Chunghwa Telecom (CHT),
the country's largest mobile operator.
 
"This expansion reinforces our dedication to the global mobile games
market. In PRC and Taiwan in particular, there is a growing demand
for connected mobile games," said Jaakko Kaidesoja, vice president,
games, Nokia. "To provide consumers with the best and most locally
relevant connected experience possible, we are working with companies
like SINA and PocketNet to develop and deliver exceptional mobile
games in Asia."
 
SNAP Mobile and PocketNet offer Chunghwa Telecom customers the first
open Java-based connected mobile gaming platform in Taiwan. Through
this agreement, Chunghwa Telecom provides its customers with access
to connected mobile games via PocketNet's connected gaming portal


http://snap.pocketnet.com.tw, CHT's own portals, and Nokia devices.
Moreover, four mobile games have been developed on the SNAP Mobile
platform for distribution through these channels, including: Taiwan
16 Mahjong, Battle Big Two, Showhand Master, and Supermarket Tycoon
BattleNet. Further titles are expected throughout 2008.
 
"PocketNet is looking to build the biggest gaming community in Taiwan
and connected games are the cornerstone of gaming communities," said
Paul Wu, CEO, PocketNet. "In order to build and sustain a mobile
gaming community, we need to provide a service that will cover the
majority of devices and networks and also move ahead of the market to
take part in connected games right from the start. SNAP Mobile sets
the standard for multiplayer gaming and development technologies."
 
Nokia has further expanded its cooperation with SINA Corporation with
additional games and distribution channels in PRC. SNAP Mobile,
through its ongoing collaboration with SINA, supports the growing
popularity of mobile gaming by offering Chinese consumers a variety
of channels to access games. Crazy Blocks is the latest title to
become available for download through SINA's online gaming portal


http://mogame.SINA.com.cn and also through ap.mobile.nokia.com/ap.
Chinese consumers can now also access free trial games powered by
SNAP Mobile from select Nokia devices. 
 
"The number of connected gaming downloads has increased by almost 60%
over the past eight months since our initial launch with SNAP
Mobile," said Terry Tian, Network Business Dept Director, SINA. "With
the added distribution channels through Nokia, we are building up a
fun gaming community that offers an interactive, social element on
top of the games themselves."
 
Similar to its offerings in Europe and North America, games powered
by SNAP Mobile come pre-installed on select Nokia handsets in PRC.
 
About SINA Corporation
SINA Corporation (Nasdaq GS: SINA) is a leading online media company
and value-added information service provider for China and for global
Chinese communities. With a branded network of localized web sites
targeting Greater China and overseas Chinese, the Company provides
services through five major business lines including SINA.com (online
news and content), SINA Mobile (mobile value-added services or
"MVAS"), SINA Community (Web 2.0-based services and games), SINA.net
(search and enterprise services) and SINA E-Commerce (online
shopping). Together these business lines provide an array of services
including region-focused online portals, MVAS, search and directory,
interest-based and community-building channels, free and premium
email, blog services, audio and video streaming, online games,
classified listings, fee-based services, e-commerce and enterprise
e-solutions.
 
About PocketNet Technology Inc.
PocketNet Technology www.joy-box.com is a leading mobile media
company in Taiwan and China. With a wide offering of products and
services directly via mobile handsets or internet, PocketNet's life
media services connect people using different handsets across
multiple operators and regions. In co-operation with operators,
leading handset vendors and world class digital content providers,
PocketNet provides top quality entertainment and rich media enjoyment
to users at anytime and anywhere.
 
About SNAP Mobile
Nokia's SNAP Mobile is an industry leading mobile Java(TM) gaming
solution that covers middleware and technology, hosting, maintenance,
and online community management. It is available to 3rd parties for
connected mobile game development and publishing, and also offers
mobile game community development to operators. The SNAP Mobile
platform currently supports a wide variety of Java(TM) MIDP2.0
compliant phones and has a rapidly growing selection of connected
mobile games with the variety and level of challenge that appeals to
players of all ages. For more information about SNAP Mobile, visit
www.snapmobile.nokia.com
 
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging, games
and business mobility through these devices. Nokia also provides
equipment, solutions and services for communications networks.
 
Media Enquiries:
 
Nokia China
Cai Yun
Tel: [phone]
Email: [e-mail]
 
Nokia Taiwan
Jane Hsu
Tel. [phone]
Email: [e-mail]
 
Nokia
Communications
Tel. [phone]
Email: [e-mail]  
 
www.nokia.com


 
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