Nokia launches five new affordable mobile phone...
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Jakarta, Indonesia - Nokia Life Tools, the service which gives
consumers in small towns and rural areas the ability to get a range
of livelihood and life-improvement services on their mobile phones,
will launch in Indonesia in early December 2009. Nokia also announced
five new affordable and easy-to-use phones which will support Nokia
Life Tools, and these phones will also be available globally.
"Following the successful launch of Nokia Life Tools in India, where
people are getting the benefits of vital information sent directly to
their mobile phones, we are pleased to bring this service to
consumers in Indonesia," said Dieter May, Vice President, Emerging
Markets, Nokia. "Inform, Involve, Empower - the vision of Nokia Life
Tools - applies no matter where it's implemented. With the number of
devices that Nokia Life Tools supports, including the five new phones
we are announcing today, we are giving people the solution that suits
them the most."
Five new mobile phones designed for consumers in emerging markets
With affordability and ease of use as the cornerstones of solutions
for emerging markets, the five new Nokia phones - Nokia 1280, Nokia
1616, Nokia 1800, Nokia 2220 slide and Nokia 2690 - support Nokia
Life Tools, and bring with them all the features that consumers
around the world have come to expect.
Priced at EUR 20, EUR 24 and EUR 26 respectively (before taxes and
subsidies), the Nokia 1280, Nokia 1616 and Nokia 1800 support FM
radio, prepaid tracker, flashlight, anti-scratch cover and
dust-resistant keymat, among other features. The long battery life,
with up to 22 days of standby time, is vital for people in areas
where access to electricity is limited.
Nokia 1280 Nokia 1616 Nokia
1800
The Nokia 2220 slide and the Nokia 2690, priced at EUR 45 and EUR 54
(before taxes and subsidies), also support email on the device
through Ovi Mail, giving people in developing markets their first
digital identity directly from their handsets. Ovi Mail accounts can
be created on the device and people can start sending and receiving
emails without ever needing a PC. Other device features include FM
radio, VGA camera, GPRS and MMS support, phone books for up to 1,000
contacts, and Bluetooth. Standby times for the Nokia 2220 slide and
Nokia 2690 are about 20 days and 13 days respectively.
Nokia 2220 slide Nokia 2690
The first of the five new mobile phones will begin shipping before
the end of 2009, with others expected to start shipping in the first
half of 2010.
Nokia Life Tools in Indonesia
Nokia Life Tools will be available across Indonesia from early
December 2009, with the Agriculture service available for Java and
Sumatra at the first stage, and Education and Entertainment services
available nation-wide.
Consumers will be able to subscribe to Agriculture, Education and
Entertainment information and content. Nokia is collaborating with
the Ministry of Agriculture (Departemen Pertanian Republik
Indonesia), the Center of Meteorology, Climatology and Geophysics
(BMKG), Synovate and other industry partners to bring valuable
agriculture information, prices, news and tips directly to consumers.
The Agriculture service will be available for commodities beginning
with crops, livestock, horticulture and fisheries. Consumers will be
able to subscribe to three of the most commonly grown commodities in
their region. Also included in the Agriculture component are weather
services, price services, and frequent agriculture news and tips.
The Education service features Learn English, General Knowledge and
Test Preparation. Learn English has three levels of expertise with
focus on English language fundamentals. General Knowledge will be
primarily related to the province where one lives, as well as
containing information at the national and international levels. Test
Preparation will offer services at the Junior High School and Senior
High School levels.
The Entertainment service features a range of mobile entertainment
content, including news, music, comics, jokes, astrology, movie news
and reviews. The content will be available to consumers via
subscription and/or on-demand.
At launch, customers of Telkomsel, Indosat, XL and Hutch (3) will be
able to subscribe to Nokia Life Tools services. Nokia Life Tools will
first be available on the Nokia 2323 classic, Nokia 2330 classic and
Nokia 2700 classic in Indonesia. Aside from the 11 handsets which
will come pre-loaded with Nokia Life Tools, the service will become
downloadable on more phones later.
Nokia Life Tools services use an icon-based, graphically rich user
interface that comes complete with tables and which displays
information simultaneously in two languages. Behind this rich
interface that comes out of the box on all Life Tools-enabled
handsets, SMS is used to deliver the critical information to ensure
that this service works wherever a mobile phone works, without the
hassles of additional settings or the need for GPRS coverage.
More information about Nokia Life Tools in Indonesia can be found at
www.nokia.co.id/nokialifetools.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's
leading maker of mobile devices. Today, we are connecting people in
new and different ways - fusing advanced mobile technology with
personalized services to enable people to stay close to what matters
to them. We also provide comprehensive digital map information
through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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