Nokia to deliver highly relevant content with O...

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Social location transforms services to offer unparalled opportunities
for content providers

Barcelona, Spain - Nokia will start connecting content providers with
consumers through a one-stop shop, the Ovi Store, which will offer
consumers relevant, targeted media through their social connections
and their physical location information. When it opens in May, the
Ovi Store is a scalable media distribution network unrivaled in size
and opportunity, with advanced content targeting capabilities and
monetization options that allow content providers and application
developers to leverage the power of Nokia's global scale in devices.
Beginning in March, content providers, developers and the existing
Forum Nokia developer ecosystem can begin uploading their content at
publish.ovi.com to be the first to distribute their media through the
Ovi Store. Content providers can sign up there today for access.

The Ovi Store will consolidate the best experiences from the current
content services including Download!, MOSH and WidSets to a single
channel, and expands upon Ovi Services to deliver media influenced by
the people and places that matter to you. It will amplify content
provider and developer opportunities and simplify the consumer
content discovery process by offering personally relevant,
up-to-the-minute media for their devices. The content will range from
applications, games and videos to widgets, podcasts, location-based
applications and personalization content for Nokia Series 40 and S60
devices. The Nokia N97, available in June, will be the first device
to include the simple and easy-to-use storefront. In addition, tens
of millions of existing Nokia Series 40 and S60 users will be capable
of enjoying the new service starting in early May.

"The Ovi Store will enable our devices to uniquely surface relevant
content for consumers based on the people who matter to them and the
particular places they happen to be, bringing a new generation of
media services to the fingertips of millions of people around the
world," said Tero Ojanperä, Executive Vice President, Nokia
Services.  "By leveraging our strengths as a company and the assets
of our partners, the Ovi Store is a 'smart store' that will change
the way our consumers discover and consume content on their mobile
devices, ultimately making the experience easier, more fun and most
importantly, more relevant."

Unlike traditional mobile storefronts, the Ovi Store, if enabled by
the consumers, will target those consumers with tailored content
based on Nokia's unique ability to take advantage of and learn from
the consumer's location and social connections. From this point on,
the media you consume is no longer just about "what" you're buying,
but also now about "where," "when," "why," and "who" bought what.
Consumers will be able to activate social discovery so that content
enjoyed by their social network can be automatically surfaced and
made available for download and repeat consumption.  Content will
also be presented based on location so that consumers will always
have the most relevant experience wherever they are in the world.
Consumers will be able to choose to pay for content with a credit
card or through operator billing. By providing a choice of payment
options for consumers, content providers and developers will gain
access to consumers in markets where credit cards are not widely
available.

"Ovi Store will empower consumers around the world to take better
advantage of the power of mobile through a new content discovery
experience," said Mauro Montanaro, CEO of Fox Mobile Group.  "We are
excited to broaden our relationship with Nokia and believe Ovi will
enhance our ability to take uniquely innovative content, such as from
the upcoming 20th Century Fox release, Ice Age 3, and create
unparalleled mobile entertainment experiences across millions of
devices."

In utilizing the current Nokia content services, the Ovi Store is
expected to launch with an existing addressable device base in the
tens of millions while growing the service to an estimate of 300
million consumers by 2012. For content providers and developers, this
provides an opportunity to individually reach a universe of
potentially hundreds of millions of people, making it the world's
largest media network. With the industry's largest footprint of Adobe
Flash supported devices, Ovi Store will be the premier distribution
channel for applications commissioned by the Adobe and Nokia USD 10
million Open Screen Project fund. Forum Nokia, Nokia's global
developer support program, will also continue to support, educate and
challenge its more than 4 million registered developers to add to the
applications already available for Nokia Series 40 and S60 devices
through this single channel.

To enable content providers from all over the world to distribute
through the Ovi Store, Nokia is opening publish.ovi.com for content
providers and developers to submit their media and choose how to
monetize it through an easy and automated process. Once the Ovi Store
opens in May, it will also offer content providers and developers
dashboard reporting to monitor how well their content is selling on
the Ovi Store through publish.ovi.com.

What some of the Ovi Store partners are saying:
"EA Mobile has been successfully pre-loading and offering our broad
range of games to Nokia consumers around the world for many years"
said Javier Ferreira, VP Publishing Europe, EA Mobile(TM). "We are
very enthusiastic about the new Ovi Store as it combines ease of
discovery, relevancy and recommendation which are essential in any
quality content offering."

"We're very happy to be working with Nokia to bring its consumers a
great Facebook experience, and give even more people around the world
the opportunity to share and connect on Facebook through their mobile
devices,"  said Henri Moissinac, director of mobile, Facebook. "The
Ovi Store will be a great distribution channel that will provide
consumers with a simple way to discover new apps, such as Facebook,
on innovative Nokia devices."

"Glu is excited to be a part of the new Ovi Store and supports
Nokia's efforts to provide consumers with a wide offering of
applications, including mobile games," said Jill Braff, SVP global
publishing, Glu Mobile.  "Glu will deliver a broad spectrum of high
quality games to the new Ovi Store and we look forward to bringing
consumers yet another way to access top-notch mobile games and
continue to drive our business to greater heights."

"We are continually looking for opportunities to integrate MySpace
into mobile devices and create a ubiquitous experience for our
users," said John Faith, vice president and general manager of Mobile
for MySpace. "By making MySpace available through the Ovi Store, we
are enabling millions of Nokia handsets on-the-go access to their
network in ways that fit their lifestyle."

"Qik is excited to be a part of this significant move by the largest
handset manufacturer in the world," said Ramu Sunkara, CEO of Qik.
"Inclusion in Ovi Store enables us to leverage the global scale of
Nokia and get our application in the hands of hundreds of millions of
Nokia users worldwide. We are really pleased to progress our
relationship with Nokia by being a featured application provider in
this important new marketplace."

About Forum Nokia
Nokia's global developer program, Forum Nokia connects developers to
tools, technical information, support, and distribution channels they
can use to build and market applications around the globe. From
offices in the U.S., Europe, India, Japan, China, and Singapore,
Forum Nokia provides technical and business development support to
developers and operators to assist them in achieving their goal of
successfully launching applications and services to consumers and
enterprises. More information is available at www.forum.nokia.com.

About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.

Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

www.nokia.com


 
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