Orange and Nokia to form strategic internationa...
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Corporate news announcement processed and transmitted by Hugin ASA.
The issuer is solely responsible for the content of this
announcement.
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Co-operation in the areas of music, mobile gaming, maps, advertising
and location based services
Paris, France and Espoo, Finland - Orange and Nokia today announced a
strategic international partnership, extending the first agreement
signed by the two companies in February 2008. The two industry
leaders have committed to a three year partnership, which will
include the addition of ten new Nokia handsets to the Orange
Signature range and the addition of music to a combined offer of
games, advertising, maps and location based services.
Orange and Nokia have agreed to launch a suite of integrated
multimedia services on the new Nokia handsets, launching in H208
across nine major markets, in an initiative designed to boost the
adoption of mobile digital entertainment. As part of the strategic
partnership, customers will have direct access to the Orange Music
Store, both Orange and NGage games, as well as Nokia Maps. Under the
Orange Signature programme, all services will be integrated into the
familiar Orange user interface, providing one click access to
information and entertainment.
"This collaboration underlines Orange's drive to create strategic
partnerships that will give customers the best possible mobile
multimedia experience in the simplest way," said Olaf Swantee, EVP of
Orange's Personal Communications Services. "Combined with our
leadership in mobile multimedia innovation and relationships with
leading content providers, Orange believes that Nokia's devices and
Ovi platform will make a powerful environment for the provision of a
joint range of services," added Georges Penalver, EVP of Orange's
Group Strategic Marketing.
"We are pleased to create this strategic partnership with Orange and
believe that the combination of Signature and Ovi services will
extend and enrich consumer choice," said Kai Öistämö, EVP, Devices,
Nokia. "We also expect our close collaboration to extend beyond the
initial focus areas of music, games, maps and advertising to include
other services over time."
Under the agreement, the two companies will work jointly on marketing
to support the launch of new devices and the development of
multimedia applications. For instance, Nokia's Mobile Maps platform
and GPS technology will be introduced to a wide portfolio of Nokia
handsets in the Orange Signature range, allowing for navigation,
location based search and advertising services. The two companies
plan to create 10 million active Mobile Maps users on Nokia devices
within the Orange footprint by 2010.
About Orange
Orange is the key brand of France Telecom, one of the world's leading
telecommunications operators. France Telecom serves more than 172
million customers in five continents as of March 31, 2008, of which
two thirds are Orange customers. The Group had consolidated sales of
52.9 billion euros in 2007 (13 billion euros at March 31, 2008). As
of March 31, 2008, the Group had 111.9 million mobile customers and
12 million broadband internet (ADSL) customers.
Launched in June 2005, the NExT program (New Experience in
Telecommunications) will enable the Group to pursue its
transformation as an integrated operator and make France Telecom the
benchmark for new telecommunications services in Europe. In 2006,
Orange became the Group's single brand for Internet, television and
mobile services in the majority of countries where the company
operates, and Orange Business Services the banner for services
offered to businesses worldwide. France Telecom is the number three
mobile operator and the number one provider of broadband internet
services in Europe and one of the world leaders in providing
telecommunication services to multinational companies.
France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New
York Stock Exchange.
For more information: www.orange.com, www.francetelecom.com,
www.orange-business.com. Orange and any other Orange product or
service names included in this material are trade marks of Orange
Personal Communications Services Limited.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Orange Press Office
Tel. +33 (0) 1 44 44 93 93
Email: service.presse@orange-ftgroup.com
Georgina Hart, Orange
Tel. +44 (0) 7730 989 693
Email: georgina.hart@orange-ftgroup.com
Nokia, Markets
Communications
Liisa Nyyssönen
Tel. +358 7180 34564
Email: liisa.nyyssonen@nokia.com
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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