Oakley Capital agrees partial exit from Seedtag

RNS Number : 8350T

Oakley Capital Investments Limited

27 July 2022

 

27 July 2022

Oakley Capital Investments Limited 

Oakley Capital Investments Limited¹ ("OCI") is pleased to announce that Oakley Capital Origin Fund² ("Origin") has reached an agreement to sell part of its stake in Seedtag to private equity investor Advent International ("Advent").

OCI's look-through share of proceeds is expected to be c.£13 million, representing an increase of 4 pence per share to the Company's NAV as at 30 June 2022.

Further details on the transaction can be found in the below announcement from Oakley Capital³.

Oakley Capital agrees partial exit from Seedtag

Oakley Capital ("Oakley") is pleased to announce that Oakley Capital Origin Fund ("Origin") has reached an agreement to sell part of its stake in Seedtag to private equity investor Advent International ("Advent").

Founded by Jorge Poyatos and Albert Nieto in Madrid in 2014, Seedtag is the leader in contextual advertising in EMEA and LATAM. The Company helps brands and agencies deliver digital advertising that is directly relevant to the content that readers are consuming, meeting growing market demand for cookie-less solutions that protect brands and prioritise consumer privacy.

Oakley leveraged its deep media expertise and strong track record growing digital businesses to invest in Seedtag in 2021, attracted by its proprietary AI technology and entrepreneurial team, and in order to support the company's international expansion. Since 2021, Oakley has supported Seedtag's launch into North America as well as the strategic acquisition of KMTX (previously Keymantics), a leading French company specialised in building AI models to optimise and automate performance marketing campaigns. During Oakley's ownership, Seedtag has grown revenues and earnings significantly ahead of forecast.

Partnering with Advent will enable Seedtag to leverage its significant expertise in marketing and data, accelerate its expansion into the US, the world's largest advertising market, as well as provide additional firepower for additional M&A and investment in the company's contextual product suite. 

Jorge Poyatos and Albert Nieto will continue to lead Seedtag from both its Spanish and US headquarters.

Seedtag co-Founders & co-CEOs Jorge Poyatos and Albert Nieto said: "In partnership with Oakley, we have made strong progress in our business plan, driving top-line growth, pursuing strategic acquisitions and further professionalising the business. We see tremendous opportunity to grow Seedtag further as profound changes in the advertising industry drive demand for our contextual advertising services that enhance both brand awareness and security. We look forward to partnering with Advent and Oakley to take full advantage of these opportunities."

Oakley Capital Managing Partner Peter Dubens said: "What first attracted us to invest behind Seedtag were two highly ambitious, ex-Google entrepreneurs with a vision to create a leader in advertising technology, and a market-leading product that addressed the increasing focus on consumer privacy. This is a terrific combination that has delivered strong outcomes. We are pleased to continue our partnership with Jorge and Albert, and welcome Advent as together we position the company for the next stage of its growth plan. Seedtag remains Oakley's third platform investment in Iberia, a cornerstone region for the firm, alongside market-leading property portal idealista and business software provider Grupo Primavera.

Gonzalo Santos, Managing Director at Advent International and Head of Spain, said : "Seedtag has established itself as a leading player in Europe and Latin America in the very dynamic contextual advertising sector. We are delighted to partner with Jorge and Albert as they continue to build on this momentum. With our international presence and deep sector expertise, Advent will work with the Seedtag management team to further expand the business internationally. We look forward to supporting this hugely exciting business to grow and scale-up and to taking it to the next level."

- ends -

For further information please contact:

Oakley Capital Limited

[phone]

Steven Tredget

Greenbrook Communications Limited

[phone]

Rob White / Michael Russell

Liberum Capital Limited (Financial Adviser & Broker)

[phone]

Chris Clarke / Darren Vickers / Owen Matthews

Notes:

LEI Number: 213800KW6MZUK12CQ815

¹  About Oakley Capital Investments Limited ("OCI")

OCI is a  Specialist Fund Segment ("SFS")  traded investment vehicle that aims to provide shareholders with consistent long-term capital growth in excess of the FTSE All-Share Index by providing liquid access to private equity returns through investment in the Oakley Funds.

A video introduction to OCI is available at  https://oakleycapitalinvestments.com/videos/

The contents of the OCI website are not incorporated into, and do not form part of, this announcement.

² The Oakley Funds

Oakley Capital Private Equity L.P. and its successor funds, Oakley Capital Private Equity II, Oakley Capital Private Equity III, Oakley Capital IV, Oakley Capital V and Oakley Capital Origin Fund are unlisted lower-mid to mid-market private equity funds that aim to provide investors with significant long-term capital appreciation. The investment strategy of the Funds is to focus on buy-out opportunities in industries with the potential for growth, consolidation and performance improvement.

³ Oakley Capital, the Investment Adviser

Founded in 2002, Oakley Capital Limited has demonstrated the repeated ability to source attractive growth assets at attractive prices. To do this it relies on its sector and regional expertise, its ability to tackle transaction complexity and its deal generating entrepreneur network.

Important information

Specialist Fund Segment securities are not admitted to the Official List of the Financial Conduct Authority. Therefore, the Company has not been required to satisfy the eligibility criteria for admission to listing on the Official List and is not required to comply with the Financial Conduct Authority's Listing Rules.

The Specialist Fund Segment is intended for institutional, professional, professionally advised and knowledgeable investors who understand, or who have been advised of, the potential risk from investing in companies admitted to the Specialist Fund Segment.

This announcement may include "forward-looking statements". These forward-looking statements are statements regarding the Company's objectives, intentions, beliefs or current expectations with respect to, amongst other things, the Company's financial position, business strategy, results of operations, liquidity, prospects and growth. Forward-looking statements are subject to risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future.  Accordingly the Company's actual future financial results, operational performance and achievements may differ materially from those expressed in, or implied by, the statements. Given these uncertainties, prospective investors are cautioned not to place any undue reliance on such forward-looking statements, which speak only as at the date of this announcement. The Company expressly disclaims any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect actual results or any change in the Company's expectations with regard to them or any change in events, conditions or circumstances on which any such statements are based unless required to do so by the Financial Services and Markets Act 2000, the Listing Rules or Prospectus Regulation Rules of the Financial Conduct Authority or other applicable laws, regulations or rules.

 

 

 

 

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