Agreement with Eredivisie

Orad Hi-Tec Systems
20 July 2005

Virtual Advertisement Agreement with Dutch Football Premier League Eredivisie

Orad wins its largest European contract to date valued at more than US $3
million for a virtual advertisement agreement with the Dutch Football Premier
League Eredivisie.

Orad Hi-Tec Systems (Symbol: OHT), announced today the signing of a three-year
contract with Dutch based production house WK Producties for producing virtual
advertisement and sport enhancements for the Dutch Football Premier League
Eredivisie.  The contract, valued at more than US $3 million, is the largest
contract ORAD has signed in Europe to date.

Under the terms of the Agreement, Orad's CyberSport system will be used to
insert 'virtual carpet advertising' and sport enhancement features of all 966
games for the upcoming 3 seasons.  In addition, CyberSport will be used for
other matches such as the UEFA Cup, Intertoto, Friendly matches and the Amstel
Cup.  The system will be operated by Dutch sports production company WK
Producties.

CyberSport's flexibility enables the inserting of virtual carpets anywhere on
the sidelines of the pitch; areas where  physical billboards can't be placed.
Furthermore a set of other features such as offside lines, 9 meter indicators
and distance measurements are to be introduced, enriching the broadcast feed.

'Our aim is to provide the Eredivisie League teams with an additional stream of
revenues that can be generated from the virtual carpets on the one hand and to
enhance the viewer experience on the other hand by using state of the art sport
enhancement features' says General Director Will Moerer of WK Producties.
'During the past few months we tested some alternatives and found Orad's
CyberSport superior compared to all other alternatives. CyberSport provides us
with all the necessary tools to achieve our goals' Moerer summarised.

Commenting on the deal, Orad CEO Mr. Avi Sharir said: 'As a long time advocate
of the  acceptance of virtual advertising by rights holders and broadcasters, I
am thrilled with the Eredivisie and WK endorsement of the CyberSport.
CyberSport is the only system on the market able to provide a comprehensive
solution.  Following the initial agreement with the Eredevisie league for year
2004- 2005 season, the league will now be able to provide its advertisers with
new ways to strengthen their brand and provide a richer broadcast feed for home
viewers with our sport enhancement features.  More and more broadcasters are now
realising the potential of virtual advertising and we anticipate it will become
one of the growing engines of our operation.'

About ORAD

Founded in 1993, Orad is a world leader in TV production technology and is
rapidly increasing its position in the Virtual Reality industry. Orad's lines of
products include virtual sets, on-air graphics systems, virtual advertising,
sports production solutions and hardware for the Virtual Reality industry. Orad
has received extensive worldwide recognition for its systems at a wide-range of
events including the 1999/2000 Emmy Award for the 'Implementation of Real Time
Virtual Imaging for Live Events on Television'. Orad is a publicly traded
company on Frankfurt's Markt and the AIM Market of the London Stock Exchange
(symbol: OHT).

www.orad.tv

For further information please contact:
Ofir Benovici - [e-mail]
Director of Marketing
Orad Hi Tec Systems


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