Re Contract
Orad Hi-Tec Systems
25 January 2005
Hong Kong Broadcaster Phoenix TV extends confidence in Orad
Orad Hi-Tec Systems Limited (Symbol: OHT), a world leader in the broadcasting
and virtual simulation markets, announced today a triple deal with the Hong
Kong-based broadcaster Phoenix Satellite Television.
Following the successful and the highly rated coverage of the US presidential
election using the Orad CyberGraphics system, Phoenix has now placed an
additional order for three CyberGraphics systems. The CyberGraphics solution
will provide Phoenix with a comprehensive graphic solution and help to integrate
it seamlessly into their newsroom environment.
In addition, Orad will upgrade Phoenix's existing virtual set to its high-end
virtual set system. Orad's high-end virtual set system is powered by a DVG
rendering platform. Additionally, Orad will supply Phoenix with an additional
virtual set to support its ever expanding set of productions.
Phoenix Television, the Hong Kong-based broadcaster, features a broad mix of
programs ranging from political and economic news, current affairs as well as a
entertainment programs designed to cater for the global Mandarin
Chinese-speaking audience. The station's broadcasts can be seen throughout
Southeast Asia, Australia, Europe and the US as well as in Hong Kong and
mainland China.
'We value Orad as our technology partner for many years now. Orad's technology
has helped to boost our ratings and improve our brand name,' said Mr. Wang You
Lien, Head of Productions at Phoenix TV. 'Working with the CyberGraphics system
during the American Presidential Elections, and discovering its ease of use and
feature-rich applications, convinced us that Orad once again delivered a
powerful solution which truly understands the demands of a newsroom environment,
' added Wang.
Commenting on the deal, Mr. Avi Sharir, C.E.O and President of Orad, said: 'As
one of our first major Asian customers, I'm very pleased with our continued
partnership with Phoenix and the confidence they have in Orad's solutions. Orad
intends to deepen its partnership with Phoenix in years to come.'
About ORAD
Founded in 1993, Orad is a world leader in TV production technology and rapidly
increasing its position in the Virtual Reality industry. Orad's lines of
products include virtual sets, on-air graphics systems, virtual advertising,
sports production solutions and hardware for the Virtual Reality industry. Orad
has received extensive worldwide recognition for its systems at a wide-range of
events including the 1999/2000 Emmy Award for the 'Implementation of Real Time
Virtual Imaging for Live Events on Television'. Orad is a publicly traded
company in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard and
Alternative Investment Market of the London Stock Exchange (symbol: OHT).
www.orad.tv
About Phoenix
Phoenix Chinese Channel was launched on 31 March, 1996, with the aim of offering
quality content to Chinese communities around the world. The dynamism of this
massive market, combined with successful expansion strategies, has allowed
Phoenix to develop a comprehensive multi-channel platform. Today, Phoenix
Chinese, Phoenix Movies, Phoenix InfoNews, Phoenix Chinese News and
Entertainment and Phoenix North America Chinese channels together broadcast to
audiences in the Asia Pacific, as well as in Europe, North America and North
Africa, covering more than 90 countries and regions. The mission of the group
is to offer varied, high-quality content to the global Chinese population.
For further information contact:
ORAD Hi-Tec Systems Ltd
Avi Sharir, Israel 972 9 7676 862
Shore Capital
Graham Shore, London, UK 020 7408 4090
Haubrok Investor Relations
Michael Kempkes, Frankfurt, Germany 49 211 30126102
This information is provided by RNS
The company news service from the London Stock Exchange