Re Contract Win

Orca Interactive Ltd
28 November 2006



Orca Interactive Selected by Sonaecom for Portugal's First IPTV Service

Clix SmarTV Assumes IPTV Service Control, Independence and Flexibility With
Orca's Latest RiGHTv Release



RA'anana, Israel - November 28, 2006 - Orca Interactive (LSE: ORCA), a global
market leader in developing middleware and applications for IPTV, announced
today that its IPTV middleware - RiGHTv has been deployed for the first IPTV
service in Portugal by Clix, the mass market brand of Sonaecom, a major
telecommunications provider.



Clix SmarTV will offer live broadcast television and radio channels, an
electronic programming guide (EPG), video on demand (VOD) and subscription video
on demand (SVOD). The service has been successfully deployed in the cities of
Lisbon and Porto. All major cities in Portugal will be covered in the full
commercial deployment that is expected to reach a large subscriber base in 2007.



Sonaecom is using Orca's RiGHTv release 4.5 that includes such benefits as:

  • Accelerating the time to market of new IPTV applications and services by
    using Orca's IPTV Service Delivery Platform (SDP)
  • Enabling rapid User Interface modifications and STB porting via the RiGHTv
    Subscriber User Interface Software Development Kit (SUI SDK)
  • Complete integration into the operator's OSS / BSS environment using
    standards-based APIs
  • Robust integration with Video server and CA / DRM
  • A rich interactive TV application suite


To provide Sonaecom with a solution at a short time to market, RiGHTv plug-in
architecture allowed rapid integration and central management of value chain
components. The solution value chain includes Amino and Kreatel/Motorola set-top
boxes, Tandberg's SkyStream encoders, Kasenna video server, and Widevine content
protection over the network architecture of Huawei.



'Orca's flexible middleware allowed us to develop our own user interface that
fits the Portuguese market, and promotes and differentiates our brand,' said
Susanna Barbato, Managing Director of IPTV services at Sonaecom. 'Due to its
openness we were able to preview a number of value chain components during
trials to achieve a best of breed solution.'



'Sonaecom wants service flexibility and independence, this was a major factor in
their choice of Orca,' said Haggai Barel, CEO, Orca Interactive. 'RiGHTv's SUI
SDK has given Sonaecom the ability to develop their own SUI on various STBs, the
middleware's APIs allowed them to conduct the CRM and billing integration, and
they were able to independently install the solution on their preferred hardware
platforms that were not certified by Orca prior to the project. Sonaecom also
upgraded to the latest RiGHTv version on their own.'



About Orca Interactive

Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware and
applications for broadband network operators and service providers. Orca enables
triple-play providers to deliver a full array of attractive video-over-IP
services that generate new revenue streams and strengthen customer loyalty.
Leveraging a flexible telco-grade middleware platform, Orca empowers operators
to deliver broadcast TV, video on demand (VOD), personal video recording (PVR),
home media and other compelling interactive services. Orca's SI-enabled
solutions are designed for easy outsourcing of integration services by an
operator's preferred systems integrator. Orca has formed strategic partnerships
with leading players across the IPTV value chain to ensure best-of-breed
solutions with low total cost of ownership. For more information, please visit
www.orcainteractive.com.



About Clix

Clix is a brand of Sonaecom, the sub-holding of the Sonae Group for the area of
Telecommunications, Media and Software and Information Systems. The company
plays an active role in the integrated management of the several business units
that compose it, identifying and building on existing synergies and the
company's growth potential.



Sonaecom operates in three main business areas: Telecommunications (Optimus,
Novis and Clix), Media (Publico) and Software and Information Systems (WeDo,
Bizdirect and Mainroad).



Sonaecom's main goal is simple and ambitious: to become the leader in the supply
of integrated telecom services in Portugal.



Sonaecom is currently one of the main communications traffic generators in
Portugal. Its strategy of having its own national telecom infrastructure was
born from the inherent need to guarantee the reliability and quality of its
network, minimizing costs associated to traffic management.




# # #




Orca Interactive                                      Clix SmarTV(Sonaecom)

Investor contact:                                     Press contact:
Haggai Barel                                          Joao Pinho
[phone]                                        [e-mail]
[e-mail]



Press contact:
Alex Crabb
ink Communications for Orca Interactive
[phone] ext. 7
[e-mail]


James Melville-Ross / Matt Dixon
Financial Dynamics
[phone]






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