Wimbledon cream tea & Pimms Daily Mail partnership

RNS Number : 1993Q

Parsley Box Group PLC

27 June 2022

 

Parsley Box Group  plc

("Parsley Box" or the "Group")

 Quintessentially British - Wimbledon cream teas and Pimms  partnership with the Daily Mail

Following the success of Afternoon Tea for Two for the Queen's Platinum Jubilee, Edinburgh-based company Parsley Box, the direct-to-consumer provider of ready meals focused on the over 65s, has again partnered with a range of iconic British brands and the Daily Mail to create a unique Cream Tea for Two with Pimms package to enjoy during the Wimbledon fortnight.

The relationship the Daily Mail has been hugely successful combining innovative products and exclusive offers to engage readers of a similar demographic. Parsley Box hopes to continue to build on the relationship which is now established and create other products where both the Daily Mail and Parsley Box can benefit.

This will be the second offer of this kind following the highly successful and early sell through of the 4000 Jubilee Tea for Two. The Jubilee offer demonstrated clearly that Parsley Box customers are keen to purchase other products beyond ready meals from th e company's website and other channels. Whilst the Jubilee package was limited to 4000,the Cream Tea for Two and its variants will be unlimited in volume.

Price d at £14.95 and on sale from 25 June until 9 July, the Cream Tea for Two is to be marketed exclusively to Daily Mail customers through MyMail portal of the Daily Mail Newspaper. Parsley Box customers will enjoy their own variant of the package which include Belvoir Raspberry lemonade or Sipsmith gin and tonic, Island Bakery Lemon Melt biscuits and Parsley Box Millionaire's Shortbread and retail at £13.95  to £16.95 and  will be sold by Parsley Box directly.

 CEO of Parsley Box, Kevin Dorren said:

"Innovation and key partnerships with the likes of the Daily Mail and iconic brands is a key part of the strategy to drive incremental revenues, order frequency and average order value over time. 

We were delighted with the success of the Jubilee package and hope that the Wimbledon package will be even more successful. We are continuously building a relationship and trust with our customers and with the right products our customers will use the Parsley Box channel for other relevant categories. Our plan includes offering a wider range of relevant  goods to our customers which they have demonstrated that they are keen to enjoy."

  27 June 2022

Parsley Box Group plc: Simon Russell, Managing Director  [phone]

Instinctif Partners :  Matthew Smallwood  [phone]/10

Notes to editors: Parsley Box was founded in March 2017 specifically to target the fast-growing and underserved over 65s demographic. The Group promotes, supports, and celebrates independent living and wellbeing by making mealtimes for the over 65s easier and more enjoyable. The product range comprises over 120 products, of which over 50 are single portion sized meals spanning various popular cuisines. The dishes are made in the UK using the highest quality ingredients and provided at a competitive price point with quick delivery times to the customer's door.

 

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