Director/PDMR Shareholding

Pearson PLC
01 October 2007



Non-Executive Directors' Share Purchase Plan


Below are details of purchases of ordinary shares and ADRs made on Friday, 28
September 2007 under the Non-Executive Directors' Share Purchase Plan:-


Name of    No. of      Percentage of Price    Total Holding    Total Percentage
Director   Shares      Issued Stock  per      Following        Following
           Purchased   %             Share £  Notification     Notification %

David          286       0.00004     £7.65         1,916             0.00024
Arculus

Lord           286       0.00004     £7.65         8,055             0.00100
Burns

Ken            286       0.00004     £7.65         6,865             0.00085
Hydon



Name of    No. of     Percentage of Price per Total Holding    Total Percentage
Director   ADRs       Issued Stock  ADR $     Following        Following
           Purchased  %                       Notification     Notification %

Susan         384       0.00005    $15.33         4,893             0.00061
Fuhrman






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