Director Shareholding

Pearson PLC
1 October 2001


Non-Executive Directors' Share Purchase Plan

Please find below details of purchases of ordinary shares made on 1 October 2001
under the Non-Executive Directors' Share Purchase Plan:-

Name of Director  No. of     Percentage of  Price per  Total          Total 
                  Shares     Issued Stock   Share      Holding        Percentage
                  Purchased                            Following      Following
                                                       Notification   Notifica-
                                                                      tion

Lord Burns          207        0.000026%     722.25p         805      0.00010%
Reuben Mark         268        0.000034%     722.25p      10,713      0.00134%
Vernon Sankey       207        0.000026%     722.25p         801      0.00010%
Gurvirendra Talwar  852        0.000107%     722.25p       3,267      0.00041%