Director Shareholding

Pearson PLC
30 September 2004


Non-Executive Directors' Share Purchase Plan

Below are details of purchases of ordinary shares made today under the
Non-Executive Directors' Share Purchase Plan:-


Name of     No. of      Percentage   Price    Total Holding    Total Percentage
Director    Shares      of Issued    per      Following        Following
            Purchased   Stock        Share    Notification     Notification

Lord           
Burns          248      0.00003%    599.84p      3,845           0.00048%

Susan          
Fuhrman        233      0.00003%    599.84p        233           0.00003%

Reuben         
Mark           322      0.00004%    599.84p     14,480           0.00180%

Vernon         
Sankey         248      0.00003%    599.84p      3,699           0.00046%

Gurvirendra
Talwar       1,009      0.00013%    599.84p      7,155           0.00089%



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