bet365 move poker to Playtech

Playtech Limited
09 October 2007

                                  Playtech Ltd
                         ('Playtech' or 'the Company')

                     bet365 move poker to Playtech Platform

Playtech (AIM: PTEC), the designer, developer and licensor of software to the
international online and land-based gaming industry, today announces it has
successfully integrated and migrated the online poker gaming activities of
Hillside (Gibraltar) Ltd ('bet365') to the Playtech iPoker platform.

bet365, a valued client of Playtech, recognised as one of the world's leading
online gambling operators, is migrating its poker operations, after having
migrated its casino products to Playtech in 2005.

The long term contract with Playtech is for an initial term of 3 years and will
also cover the integration of all of bet365's poker, mobile and Asian P2P games
in order to maximise the cross-selling opportunities available to the company.
The migration follows bet365 extending its existing casino contract for a
further 3 years.

iPoker is the world's largest independent poker network. bet365 is planning to
utilise the iPoker network to target both European and Asian markets with a
range of customised language and culture specific games.

Mor Weizer, Chief Executive of Playtech, said:

'We are delighted that bet365 has extended its relationship with Playtech to
include its Poker operations. bet365 is a highly respected operator in the
market and we have very much enjoyed working with them on their casino offering
since 2005. The fact that it has today migrated its poker operations is a
testament to the strength and success of our relationship and we look forward to
similar successes going forward.

Steve Ibberson Managing Director of Hillside (Gibraltar) Limited, added:

'We are very pleased with the smooth and successful migration of our poker
product to the iPoker network. After careful consideration of our options, we
selected Playtech as our preferred exclusive software provider for our combined
casino, poker, mobile and Asian P2P activities. Playtech's expertise in
penetrating global market places was of particular interest to us.'


                                    - ends -

For Further Information:

Mor Weizer, CEO, Playtech Ltd
c/o Bell Pottinger                                     Tel: [phone]
www.playtech.com

David Rydell / Peter Otero / Helen Tarbet
Bell Pottinger Corporate & Financial                   Tel. [phone]


About Playtech

Playtech develops unified software platforms for the online gambling industry,
primarily targeting existing online operators wanting to upgrade their system;
sportsbooks looking to diversify and land-based operators making their online
debut. Playtech gaming applications - online casino, poker, bingo, mobile
gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully
intercompatible and can be freely incorporated as stand-alone applications,
accessed and funded by players through the same user account and managed by the
operator by means of a single powerful management interface. Founded in 1999,
Playtech has over 550 personnel distributed globally, around eighty percent of
whom are engaged in research and development of current and future gaming
technologies.

About bet365 Group Ltd

Hillside (Gibraltar) Limited, owned by bet365 Group Limited, is one of the
world's leading online gambling companies, providing its range of products to
over 1.5 million customers in 140 different countries. The Group is the UK's
32nd largest private company.




















                      This information is provided by RNS
            The company news service from the London Stock Exchange